March 30, 2015

Social Media Managers: Track Network Activity with Viralheat

Social media management service, Viralheat, just launched a redesigned dashboard with improved analytics and a new user interface to help users manage multiple accounts and gain valuable insights into their social networks.

The new layout includes a “Smart Stream” which Viralheat says is an all-in-one stream for social media monitoring, meaning that social media managers can track social media activity and view their various social networks, mentions and other interactions all from the same dashboard.

track social media

The Smart Stream allows for some customization for each user. For example, you could perform a general search of your company name across all platforms, but you could choose to narrow that search by just using a specific product keyword and only look for those mentioning that product on Twitter. You can also choose to save specific streams to go back and check regularly.

The photo above shows some of the filtering options that are available on Viralheat. You can use these options to see the mentions your company receives on particular sites or platforms, whether people are saying positive or negative things about your company, and even filter those mentions that suggest purchase intent.

Though there are no shortage of services available to help businesses manage their social media efforts, Viralheat’s new stream options do offer some useful tools by allowing businesses to save custom filtered searches so that they can easily monitor mentions of specific products or aspects of their business without having to go through the filtering process over and over again.

In addition, the platform can allow social media managers to schedule and send messages, access all accounts, perform searches, view charts and analytics, and other basic social media management functions.

Plans range from $9.99 per month for social media managing, publishing and analytics, to completely custom-built plans for larger companies starting at $499 per month. Free accounts are also offered for personal users.

Viralheat, which was first founded in 2009, has more than 12,000 clients in 72 countries. The company is based in San Mateo, California.

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Annie Pilon - Staff Writer

Annie Pilon Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. When she’s not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer.

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