Posted By Melissa Fach On February 27, 2013 @ 10:00 am In Internet Marketing | 13 Comments
One thing I hear about all the time is that people want to blog, but they have no idea what to blog about. So here are some ideas. I am going to go over the reasons why blogs are useful for service related businesses and then explain some ways businesses can blog about their services.
Service related business blogs are useful for helping visitors/readers understand that the business is good at what they do and that the company can be trusted. People want to hire “experts” and real “professionals.”
Blogs Help to Build Trust
A business blog can help people begin to trust the company and their skills. If a company is the best at what they do, their blog is a resource to show people how and why they are the best.
Blogs Educate Visitors
Blogs are also great for educating visitors and education should be a priority. When you are educating, you are giving to the reader. Educational articles that offer information that the everyday person can use are often shared .
You want people to share your articles because it helps your presence, branding and reputation. Shared articles can also result in new sales. You get a lot of advertising for very little investment.
Blogs Help With Search Engine Rank
Your blog should also help you with search engine rankings. Every business needs the search engines to see quality, unique content, which is a critical aspect of SEO (search engine optimization) today. You also want them to determine that your site is about a particular subject or service(s). You want them to see that you are offering much better educational information than your competitors. You want your site and blog to be the one offering the best information locally. To be ranked well you need to offer information that deserves to be ranked well.
Google wants sites to educate and/or inform their users. They want articles that will meet the needs and answer the questions of their users. With some research and planning your website and blog can meet this need for Google and the result is better rankings – if you do it right.
Blogs Can Present a Break Down of Each Service You Offer
Businesses that offer services often do not realize that there is a lot to discuss. Often businesses go blank and are not sure what to blog about.
Consider breaking down and presenting each of your services individually.
Below are eleven ideas which can be broken off into several other ideas that your business can use to create blog posts. When you are reading this list, keep in mind that you can – and should – do this for every service your business offers:
The above blogging ideas I listed can be splintered off into other ideas that could benefit your business. I suggest that every time you get an idea for a blog post you write it down somewhere; it is always easy to forget ideas when you have a lot of responsibilities.
Sit down with your marketing team or fellow employees and brainstorm about the ideas you have written down. Let people help the writer add great information to the articles. Writing blog articles is a lot easier and faster when people are giving the writer different ideas to write about.
Lastly, businesses really need to take the time to paste their articles into a program like Word and check for grammar and spelling issues. Bad grammar and spelling can make a business look really bad.
Blog  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/02/what-to-blog-about-11-ideas.html
URLs in this post:
 are often shared: http://www.copypress.com/blog/what-i-consider-quality-content-and-what-makes-me-share/
 Blog: http://www.shutterstock.com/pic-117203686/stock-vector-education-social-network-tree-with-pencils-as-branchs-and-speech-bubbles-leaves-vector.html