October 22, 2014

Infographic Data Reveals Fearless Women Business Owners

As depicted in this women owned businesses infographic, women small business owners are feeling decidedly optimistic about 2013, with 81 percent feeling upbeat about their businesses’ prospects for the coming year, reports a study by Web.com Group Inc. and the National Association of Women Business Owners (NAWBO).

Not only are women entrepreneurs feeling good about their own prospects, a whopping three-fourths are positive about America’s economic outlook, says The 2013 State of Women-Owned Businesses Survey.

women owned businesses infographic

[Click image for full size infographic]

So What Has Women Business Owners Worried?

Not a whole lot.

Although the majority (57 percent) are concerned about the state of the economy, other issues such as taxes, health insurance and hiring are much less on their minds. Less than half (40 percent) are concerned about health insurance costs, with 71 percent saying that the Affordable Care Act, or “Obamacare,” won’t affect their businesses at all.

Just 36 percent are concerned about taxes or finding good employees.

Instead, women business owners are charging full steam ahead, with 93 percent planning to invest more or the same in hiring this year as they did in 2012. As they move forward in their businesses, women entrepreneurs aren’t hurting for money. Some 78 percent say they didn’t look for financing last year, mostly because they didn’t need it.

Instead, they’re financing growth using credit cards (45 percent) or earnings from their businesses (40 percent).

A Positive, Take Charge Attitude

You see it reflected in how women business owners are looking for customers. They’re embracing modern tactics such as social media and search engine optimization with open arms. Nearly half believe that traditional channels like print advertising are becoming less and less important.

In addition, 73 percent plan to spend more on marketing this year than they did in 2012 – more indication of their upbeat attitude.

Not only are women business owners feeling optimistic about their futures, they’re also feeling positive about women-owned business in general. Some 85 percent believe that more women will start businesses in 2013 than ever before.

As to why they’re launching businesses, it’s not out of fear or the inability to get a good job. Instead, most women say they started their businesses because they wanted to follow their vision (28 percent) or had a great business idea (21 percent).

No Fear

So often, surveys about women-owned businesses paint a picture of caution and hesitation, with women business owners second-guessing themselves or holding back out of worry and fear.

I’m happy to see a survey that reflects the attitude of most of the women business owners I know – embracing the future and making the most of it.

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Rieva Lesonsky


Rieva Lesonsky Rieva Lesonsky is a staff writer for Small Business Trends covering employment, retail trends and women in business. She is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow her on Google+ and visit her blog, SmallBizDaily, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

6 Reactions

  1. Great news. I think that optimism is a dying quality and it’s good to hear that such a powerful group of SMB owners seem to have it in spades.

  2. I’ve managed the sale of over 500 small to mid size businesses and here is my conclusion. A small business owned by a woman is more likely to be better run than a small biz owned by a man. This theory doesn’t hold with larger businesses but it’s definitely true for smaller bizs. I have my theories on why this is true but there’s not enough room here for that discussion.

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