Posted By Small Business Editor On March 16, 2013 @ 9:10 am In Business Book Reviews | 1 Comment
You’ve finished that first business book. Whether to establish your expertise in a specific niche, build a brand for a new or existing business, or bring in additional revenue, your new book now needs to be published and placed in the hands of your target audience. You’ve decided to go it alone as a self-publisher, but there’s just one problem.
How do you fund your first book before making even a single sale?
In a Twitter chat on Wednesday, March 13, 2013, we examined some of the approaches for raising money to fund your first self-publishing projects. Guests included Nancy Spooner Bsharah (@SurfDateBook ) Co-author of Everything I Know About Dating I Learned Through Surfing  and Susan Payton (@EggMarketing ), Author of 101 Entrepreneur Tips  and Internet Marketing Strategies for Entrepreneurs.
Leading the discussion were Ivana Taylor (@DIYMarketers), Publisher of DIYMarketers  and Book Review Editor for Small Business Trends  and Anita Campbell (@SmallBizTrends), Founder of the Small Business Book Awards , and the Co-author of Visual Marketing, published by Wiley.
Here are excerpts from the chat:
— Surf Date Book (@SurfDateBook) March 13, 2013 
A1: You can fund a book using a publisher, your own cash, your family/friends cash, crowdsourcing & probably a loan. #BizBookAwards 
— Matt Mansfield (@1KContentIdeas) March 13, 2013 
But how, asked some, does crowdfunding work, and what steps can an author take to get started?
— Surf Date Book (@SurfDateBook) March 13, 2013 
But, will it really work, some participants wanted to know?
Besides friends & family will others buy in for crowd funding?#BizBookAwards 
— Eric Deeter (@EricDeeter) March 13, 2013 
Q2 answer it has never been easier to plan, construct, publish, market your interest & expertise. get started, stick with it. #bizbookawards 
— Kevin Herbert (@bealakids) March 13, 2013 
Participants of the chat also came up with suggestions for generating interest in your fundraising campaign.
A3: I included a video (created with Animoto) #BizBookAwards 
— Tai Goodwin (@TaiGoodwin) March 13, 2013 
Q4: Many times announcing that you’re authoring a book can create hype and a lot of interest. Spread the title of the book. #BizBookAwards 
— Michelle Reynolds (@Aromatic_Health) March 13, 2013 
— Pravassa (@Pravassa) March 13, 2013 
And what kind of qualities, tools, and resources must you have to create a successful fundraising effort for your next book?
A5 – Components include being able to tell yr story well, having a good network and a SM strategy on how to spread the word #bizbookawards 
— Joe Wozny (@joewozny) March 13, 2013 
A9. Use good organizing tools to research – from Evernote to Baecamp – may get a few idas for associated material #bizbookawards 
— Pierre DeBois (@ZimanaAnalytics) March 13, 2013 
A10: Look for fundraising mentors. Include more than just authors in this list. #BizBookAwards 
— Shawn Hessinger (@Shawn_Hessinger) March 13, 2013 
This chat was in honor of the Small Business Book Awards . Cast votes for your favorite titles and book resources through March 26, 2013. Big shout out to Namecheap , the Presenting Sponsor of the Awards. Namecheap’s generosity made it so that no entrance fees were required from nominees.
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/03/finance-business-book-bizbookawards.html
URLs in this post:
 @SurfDateBook: https://twitter.com/SurfDateBook
 Everything I Know About Dating I Learned Through Surfing: http://www.amazon.com/Everything-Dating-Learned-Through-Surfing/dp/0615631916/
 @EggMarketing: https://twitter.com/eggmarketing
 101 Entrepreneur Tips: http://www.amazon.com/LifeTips-Entrepreneur-Tips-Susan-Payton/dp/1602750149/
 DIYMarketers: http://diymarketers.com/
 Book Review Editor for Small Business Trends: http://smallbiztrends.com/author/ivanataylor
 Small Business Book Awards: http://bookawards.smallbiztrends.com/
 diymarketers: https://twitter.com/diymarketers
 #bizbookawards: https://twitter.com/search/%23bizbookawards
 March 13, 2013: https://twitter.com/SurfDateBook/status/311977956719329280
 #BizBookAwards: https://twitter.com/search/%23BizBookAwards
 March 13, 2013: https://twitter.com/1KContentIdeas/status/311978131374346240
 bizbookawards: https://twitter.com/bizbookawards
 March 13, 2013: https://twitter.com/SurfDateBook/status/311978749233094656
 March 13, 2013: https://twitter.com/EricDeeter/status/311978931379126272
 March 13, 2013: https://twitter.com/bealakids/status/311981683282939904
 March 13, 2013: https://twitter.com/TaiGoodwin/status/311981754779070464
 March 13, 2013: https://twitter.com/Aromatic_Health/status/311983090971066369
 March 13, 2013: https://twitter.com/Pravassa/status/311983212660391937
 March 13, 2013: https://twitter.com/joewozny/status/311984597338574848
 March 13, 2013: https://twitter.com/ZimanaAnalytics/status/311989229028794370
 March 13, 2013: https://twitter.com/Shawn_Hessinger/status/311989730478813185
 Namecheap: http://www.namecheap.com