Facebook’s 1 billion users and 552 million daily visits and LinkedIn’s recent 200 million member milestone (click the image for a full size infographic) and 25 million daily visits have secured their top spot in our online professional and social networking world. They can also be powerful, resourceful ecosystems for business and professional advancement.
The current findings, research and metrics are very substantial, impressive and bare close attention.
Those of us that live and work out of our websites and blogs sometimes forget there are a lot of small businesses and professional consultants who may not be able to afford one or don’t need a full blown website.
This can be achieved using LinkedIn as a landing page and the notes feature on Facebook to blog. Both are acceptable, affordable and effective ways for startups, professional consultants, micropreneurs and solopreneurs to have a professionally branded landing page and a place to blog.
Using LinkedIn as a Landing Page
You can create a personal page as a landing page and highlight your story, services, contact information and professional activity. Or you can create a company page. Linked In has certain requirements for creating a company page, so make sure you meet the criteria first. Both options offer the ability to professionally present and market yourself, your products and services and connect them to other platforms where you engage.
LinkedIn is the professional playground for professional connections, so if you are serious about being taken seriously and meeting business decision makers, then LinkedIn is an amazing, turn-key ecosystem.
Join Groups, Start a Group, Post a Job, Look for a Job
LinkedIn is one of the most comprehensive job search and job posting sites out there today. Need employees, looking for more work, want to change jobs or find a job? It’s all on LinkedIn under jobs.
Get the Latest News, Trends and Articles in the News Center, Tailored Just For You
LinkedIn aggregates the best daily articles and journalists from top news and information sites like CNN, Wall Street Journal, Business Insider and more. You can customize the industry sources you want to receive and then receive them daily. LinkedIn is developing into a major go to publishing machine.
Discover What Skills You Need to Succeed in the Skills & Expertise Area
Learn what you need to know from the thousands of hot, up-and-coming skills LinkedIn tracks daily. This is where you can really create your personal branding statement and fully develop your profile. Here are some great tips for optimizing your SEO on LinkedIn to boost your page and profile visibility and connectivity.
Use the Facebook Notes Feature as a Blog
This is a feature on Facebook most people don’t know about or leverage. Since Facebook is the top social engagement platform of choice, using it to post articles, write articles and share stories is another way you can optimize it and your time on it.
The notes feature is in Microsoft Word format, so its easy for most people to use and allows you to include images and links to other sites. Once you create and save your article, you can easily share them on other social sites and in your email marketing. It’s really a nifty, fun tool.
LinkedIn and Facebook are top social marketing tools, which most people already use and are comfortable with. Used together in tandem, they offer a no cost, low cost option to all of us to professionally brand ourselves and help us move forward with our content marketing.