You only have so much time for social media sites, to create a business presence on them. So it’s important to pick and choose where to spend your limited time and resources. That said, where should you spend your time? Exactly which social media sites are hot?
Will the beautifully redesigned MySpace make a comeback with a mainstream business audience? Will Pinterest keep growing? Will Foursquare decline? What about Google+ and LinkedIn?
Recently a group of social media pros and marketers weighed in with their thoughts for the Dell Social Media Predictions eBook. Included were predictions from Ann Handley of Marketing Profs, Lee Odden of TopRank, Michael Brito of Edelman, Toby Bloomberg of Cox Media Group, and consultant-authors Rohit Bhargava and Shel Israel, to name a few.
I’m happy to report that Small Business Trends had a presence there, as my predictions made it into the ebook, on slide 4. I embed the entire ebook from Slideshare below. Beneath that, I include the full text of my own predictions. See what you think, and leave a comment with YOUR thoughts. How would you have answered the questions?
Text of Slide 4 with the predictions of Anita Campbell, Founder of Small Business Trends (@smallbiztrends):
Q: What social media channel do you feel is primed to grow its audience base the most in 2013 and which one may disappear?
A: Google+ is primed to grow the most, simply because you can’t afford to ignore it. With Google tying it to other products such as local search, and using it as a signal (however nebulously they define it) in search results, its not just another social network. It’s shaping up to be much much more.
We won’t see any major social channel completely disappear, but I will predict that MySpace’s recent redesign won’t broaden its relevance. It’s pretty much been relegated to bands and artists, and brands distinctly seeking the teen market.
Q: Can you share your best advice for a brand to connect with their audience on a one-on-one level?
A: Make yourself and/or your team visible, with names attached. That way the public, customers and prospects know there are real people behind the social accounts. For example, on Twitter, if you have a company account, identify who exactly is doing the tweeting. On a company blog, identify the writers by name (I don’t know about your company but I don’t have anyone in my company named “admin”!).
Use photos of your people too. Our engagement on one site I own increased 20% after we put up a rotating Featured Moderators box and a Moderators page listing them all.