Page Post Ads are like gold on Facebook. These ads help marketers engage users by pushing rich content to the center of the Facebook experience via the News Feed. Content can include photos, video, text and even links.
The following “The Unofficial Facebook Page Post Ads Guide for News Feed,” created by the folks at Ampush, provides a quick reference for creating effective Facebook ads. It also provides some comparison between Page Post Ads with Page Post Sponsored Stories, another Facebook advertising option.