4 Powerful Google Tools For Online Marketing

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Almost all businesses, regardless of size or industry, use Google in some form. Be it Google Calendars, Google Drive or trusty old Gmail, it seems as though everyone relies on at least one of Google’s products to support their work routine. That said, there are a few hidden treasures in Google’s toolbox that, at times, don’t seem to get enough credit.

Sure, Google has hundreds of apps, but there are some that can have a serious impact on your online marketing initiatives that seem to be flying under the radar. Additionally, Google’s products typically have “freemium” models, which offer the invaluable opportunity to experiment with a variety of different techniques and hone in on what serves your brand most.

We’re all for testing out the latest and greatest from the world’s most powerful Internet giant. If you haven’t already, I encourage you to give a few of these seemingly under-appreciated products a spin.

4 Powerful Google Tools For Online Marketing

Google Trends

If you’re looking to amp up your SEO strategy, Google Trends is a tool that shouldn’t be overlooked. It allows you to see how frequently a term is searched so you can get a gauge for its popularity.

Google Trends instantly creates a graph of the search volume by language, country, city or region, revealing how the term has evolved over specific increments of time. It also forecasts how those terms will trend over time, helping you to make more educated decisions.

Essentially, Google Trends makes it easy for you to stay current with your product’s marketing language so you can jump into conversations about topics relevant to your space.

Think With Google

We like to consider Think With Google as a creative brain-trust we can turn to when searching for inspiration for our online marketing strategies. The resource is loaded with valuable information on industry trends, research and statistics, tips on marketing techniques and unique insights to get your creative juices flowing.

When devising your online marketing strategy or quarterly and yearly plans, don’t skip Think With Google. We love visiting this tool when we’ve come down with a marketing writer’s block, too.

GoMo

Consider this: 67 percent of people say a mobile-friendly site makes them more likely to buy a product or use a service. In other words, you should tap into the mobile revolution or your business may soon be left behind with the fax machines and the pagers of the world—otherwise known as those that failed to innovate.

Luckily, GoMo makes the transition to the digital world a simple one. Free for the first year, GoMo instantly generates a mobile-friendly version of your website so you’re no longer deterring your on-the-go customers with a site that’s nearly impossible to navigate.

Google Analytics

This might seem like a no brainer to some, but studies show that Google Analytics is actually a terribly underutilized tool among small and medium sized businesses. Without Google Analytics, carrying out website online marketing strategies is like driving blindly in the dark. Website analytics reveal critical data about how existing and potential customers interact with you online. When evaluated properly, the analytics insights offer up ample opportunities for customer engagement and retention.

If you take away one thing from this article, let it be this: Install Google Analytics and learn to love it.

Quick tip: If you already have Google Analytics running on your site, check out Visua.ly’s personalized analytics infographics.  You can create visual infographics that include your site’s data so that you can track your site’s performance by viewing it in an infographic. (An example is pictured above.)

I make a concerted effort to explore each of Google’s online marketing apps and gather data on the impact they have. I’m always impressed with what I learn about our customers and marketing strategies. So while one of these four Google tools might leap out at you more than the others, my suggestion is to give them all a try and see what they churn up.

I think you’ll be pleased with what Google has going besides search.

23 Comments ▼

Phillip Klien


Phillip Klien Phillip Klien is CEO and Co-Founder of SiteApps, a website personalization platform for small to medium-sized businesses. His expertise in creating website technologies has grown SiteApps into a powerful, globally adopted tool and paved the way for its expansion to the U.S. in 2012. With SiteApps, Phillip fulfills his vision of democratizing cutting-edge technology by making advanced digital marketing solutions for small to medium-sized businesses accessible and easy to use.

23 Reactions

  1. Google has made a business out of offering products for free. However, it seems like Google is losing some of that benevolence. The Google Reader product will be shuttered. Product Listing Ads (PLAs) went from free to paid last year. Google Analytics has a paid version now. So please use these products, but don’t rely exclusively on them.

  2. Great list of tools. I’m a huge fan of Google analytics. I’m enjoying the free version; however, I may have to check out the paid version that Robert just mentioned.

    Ti

    • Hi Tii, Paid (premium) version is priced for big corporations at around 150k if I’m right. Ask your local Google Analytics Certified Partner for more info.

  3. Thanks for posting this tools. They could be a big help for online marketing. Are these tools free?

  4. That is good list and not usual which makes it even better. I’ve never heard of “Think with Google” but I took a look at the link you added and it seems a good option. Now, about mobile … I just have to say that when you add the right wordpress plugins your site will be mobile-friendly automatically.
    Take care Phillip!

  5. Visual.ly’s Google Analytics Reports are awesome. I’ve already used them for client reporting and have received great feedback.

  6. I was unaware that Google Analytics now has a paid premium version. Many people and small businesses can still benefit immensely on the free version of Google Analytics. For a free product it offers a wealth of information and can tell a lot about a website.

  7. Thanks for posting this article Phillip. I greatly appreciated the tips you provided.

  8. Online marketing tools are quickly becoming one of those things you know you need but you just cannot seem to find the right one for you. A listing like this is useful for anyone starting out.
    Thanks,

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