November 1, 2014

10 Ways To Stand Out, Get Noticed and Be Remembered

stand out from crowd

In creating and building an online presence, ultimately we want to stand out, get noticed and be remembered for the right reasons.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ~ Jeff Bezos

This requires a thoughtful, strategic, purposeful process and most importantly, consistency.

We remember negative things more than positive, and we always remember people by how they make us feel. Mary C. Lamia, Ph.D. in clinical psychology, from “Emotional Memories: When People and Events Remain With You” says:

How fortunate that the mind can summon emotional memories of exciting and unsullied love, pride in endeavors or joy that was felt at an amazing moment in time.

We can create and control these positive emotional memories for our community and clients. It doesn’t happen quickly or overnight, and even when we notice someone, if you research them, usually they have been working at it for a while. But, it does happen:

If you don’t do it and create it there’s nothing to be found.

Do an Internet search of yourself to see how you are branded and see how everything you are doing is working. The search engines simply publish what you create, they don’t edit anything.

What’s your hub and home for your brand and content marketing? Where do you point people?

Ask:

  • How do people find me?
  • What do I create and publish?
  • How do I want Google to brand me?

We are connectors, publishers, curators and authors who now have several ways and means to promote and market what we do and create.

10 Ways to Stand Out, Get Noticed and Be Remembered

  • A clearly defined visual brand that tells people what you do and what you stand for.
  • A branded business card that delivers that promise.
  • An engaging website or blog site that showcases your mission, vision, value, products, services and spirit.
  • An integrated marketing and social media platform that you use to connect, engage, interact and serve.
  • A fully developed and active LinkedIn profile.
  • A consistent content marketing strategy and delivery system that articulates your content mission and vision.
  • In person and face to face professional affiliations that you join and attend regularly.
  • Industry conferences, workshops and events that you attend annually for professional development.
  • Be a mentor and a mentee to advance your professional path.
  • Volunteer and serve your industry and community.

If you want to stand out and be found, do things and create things that people will remember you positively for. Show up, join in, get involved.

A colleague and fellow blogger Lisa Baron in “How to Be Remembered,” talks about “using all the tools available to me so that I can be me as loud as I possibly can.” She offers some common sense, easy to do suggestions that anyone can use and follow to stand out.

What do you do to stand out, get noticed and be remembered?

Apples Photo via Shutterstock

17 Comments ▼
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Deborah Shane


Deborah Shane Deborah Shane is a past staff writer for Small Business Trends covering marketing, branding and social media topics. She is a Top 100 Small Business Champion, career transition consultant, personal branding strategist and social media specialist. Deborah hosts her Top 100 Small Business Podcast weekly. Her book #trusthewhy Fundamentals, Values and Humor Get You Through Anything and award winning "Career Transition: Make the Shift" (2011) are available through all major book sellers.

17 Reactions

  1. These are some great points. It looks like the root of all of them have to do with the effort you, as a business, is willing to put out. I really like the point about being a mentor/mentee. It’s showing that you are willing to get involved with the people in your field and build relationships with them.

  2. Hi Brittanie, yes, it’s all about attraction. We are attracted by and attracted to people by what we do and say both in person and online. We are magnetic. The mentor/mentee process is so needed and valuable on many fronts. We help others and we are helped by them too. Thanks for your comment. Come back.

  3. “An integrated marketing and social media platform that you use to connect, engage, interact and serve.”

    You’re right, Deborah. It is so important to create and cultivate a social media presence online and really engage with your audience and potential customers. It’s surprising to read that so many businesses think that social media is a waste of time these days, when they don’t realize that it can do some amazing things for their businesses.

    • It is kind of crazy, but it is more prevalent that you think. I do think this year people are coming around more and moving on it and using it more. Best to get some help, if someone is stuck or not sure, referred from their community. Content and social media are powerful tools for success.

  4. Good post Deborah, its a very different world in the digital era. I would also add specific networking events and groups, regular exposure to a group of people can do wonders. Doing some unpaid work in my community has worked for me, people have seen what I can do without feeling sold to.

    • Hi Dave, so important to blend the in person with online. I suggest this to all my clients. Meeting people in person is still where the magic happens.

    • I did mention that •In person and face to face professional affiliations that you join and attend regularly. Glad you agree.

  5. Hi Deborah,

    I love the essence of your post. Investing in brands can help business getting noticeable and brand can be expanded through frequent blogging. In order to be socially noticed being active participants in all social media doings is tantamount to better.

  6. Thanks for this “10 commandments” list! really useful

  7. Thanks Anthony for posting this on your digital marketing site!

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