December 22, 2014

10 Tips for Making Your Startup A Success

startup success tips

The entrepreneur community has been buzzing with the story of Yahoo acquiring Tumblr.

The Internet giant purchased the site founder David Karp launched from his mother’s Manhattan apartment for $1.1 billion. At only 26-years-old, Karp is expected to receive up to $220 million from the deal.  Though he eventually took venture funding, Karp launched his hugely successful social blogging platform from a simple idea.

His story is an inspiration to others seeking to start the next big thing. Here are 10 tips from the business blogging community for creating the next big startup success story, from a simple idea:

Start with a great product. - Erica.Biz

Twitter and similar Silicon Valley startups gained momentum with support from the so-called “digerati.” However, you don’t need the support of top tech bloggers or trend setters to launch a great startup. All you need is a really great product or service and a customer base that loves it. Blogger Erica Douglass gives us a look at the “Macklemore Effect” and how it can rocket your startup to success.

Pick the right startup name. - Entrepreneur

Picking the right name for your startup is also important. Gary Backaus and Justin Dobbs of Memphis-based ad agency Archer>Malmo gave a presentation earlier this year at the South By Southwest Interactive Conference. The presentation looked at how to pick the best name for your startup. Here are their five best suggestions for picking a business name that will take you from startup to success.

Pay attention to your business plan- SBA.gov

Entrepreneurs may differ on the importance of a business plan or on what form it should take. But a good business plan is key to startup success. Here are five fundamental principals of good business planning from business planning expert and startup founder Tim Berry. Look at Berry’s suggestions as a best practices list to aspire to when creating the business plan for your startup.

Make sure the price is right. - Startup Professionals Musings

Investor and blogger Martin Zwilling gives us an overview of the kinds of pricing decisions startups must make. These are not simply decisions about how to price a product or service competitively. They are also decisions about the kind of pricing model, for example, free product or service monetized by ads, freemium service et cetera.

Change your approach to recruiting- The Verge

Startups have been evolving their approach to recruiting for quite some time. Plain old want-ads were replaced by  online job boards and replaced by recruitment via LinkedIn. Now there’s yet another way to hire workers. TaskRabbit, a site dedicated to contractors, is moving toward offering more long-term work.

Make your startup an attractive acquisition target. - Business Insider

Tumblr wasn’t the only Yahoo acquisition last week. The company also bought online gaming company PlayerScale for a price not yet disclosed. Sometimes the key to success is to build a company, product or service other businesses can use. Create something other companies could build into their model then sell it to the highest bidder.

Generate some buzz. - Small Biz Viewpoints

This is basically the art of getting people talking about your brand, and it’s not confined to the Internet. Consultant Harry Vaishnav offers 15 creative suggestions including everything from placing ads on billboards to giving away some of your products. Don’t stop with these suggestions. Come up with some creative ideas yourself.

Learn two simple tips for viral marketing- Small Business Trends

Viral marketing has become the holy grail for those seeking to get their message out and have it spread. But once you create an infographic or other piece of content that goes viral, what’s your next step? Tech and social media blogger Drew Hendricks teaches us how to capitalize on that initial success. Create infographics and videos that pick up where your initial viral marketing message left off.

Understand social media marketing — for real. - Social Steve’s Blog

Social media and social media marketing are not the same things, says social marketing director Steve Goldner. Just because you have a Facebook or Twitter account you update regularly, does not make you a social media marketer. Goldner outlines a list of considerations that go into real social media marketing. Have you developed a serious social media marketing campaign for your startup?

Think about your mobile customers - About Us

No matter what kind of startup you are launching, getting your message to mobile customers is more important than ever. In this post, Simon Phillips discusses some of the questions you should ask when thinking about your mobile presence. A website is no longer enough unless it can be viewed easily on mobile devices, for example. How might the mobile revolution affect your startup?

20 Comments ▼

Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

20 Reactions

  1. Hi Shawn,
    I think number one is maybe the best tip of all. If the product or service isn’t right, how can anything else be? Thanks for sharing with the BizSugar community.

  2. Thanks Heather,
    I think creating a successful startup is something on many entrepreneurs’ minds these days, either to take advantage of emerging opportunities or to expand an existing business in a new direction. Thanks to Peter Hamilton and TechinBiz for sharing this post via Scoop.it!

  3. I agree with Heather that a great product is the most important tip from the list.

  4. Dear Shawn,
    Thank You…

  5. I have always advocated for the importance of a unique ‘Idea’. Innovation happens only one time and cannot be repeated. This is the reason why people remember the one who scores first position and not the one who is second or other. Strive for greatness and just use these tips. I found the insightful and complete. Thanks for sharing wisdom :)

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