August 29, 2016

Little Fifi The Incompetence Expert


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What’s a good name for a cute little business conference cartoon dog? It’s more work than you think.

Here’s what I went thrgouh before landing on Fifi:

  • Pookie
  • Snookie
  • Mr. Waggles
  • Buttons
  • Snuggles
  • Duchess Ophelia T. Wigglebottom
  • Snoofy
  • Monet
  • FrooFroo

Some are servicable and some are too “trying-to-be-a-funny-name” and some are confusing. I’d originally thought Fifi would be overdone like Fido, but in the end it was the best shorthand for a little tiny dog in this business conference cartoon.

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Mark Anderson


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

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