November 27, 2015

Little Fifi The Incompetence Expert


What’s a good name for a cute little business conference cartoon dog? It’s more work than you think.

Here’s what I went thrgouh before landing on Fifi:

  • Pookie
  • Snookie
  • Mr. Waggles
  • Buttons
  • Snuggles
  • Duchess Ophelia T. Wigglebottom
  • Snoofy
  • Monet
  • FrooFroo

Some are servicable and some are too “trying-to-be-a-funny-name” and some are confusing. I’d originally thought Fifi would be overdone like Fido, but in the end it was the best shorthand for a little tiny dog in this business conference cartoon.

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Mark Anderson

Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

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