Some claim that email is dead. It is a familiar refrain that many marketers hear, and perhaps say, but it is not true. With over 95 million emails sent per day on average, MailChimp proves that email is still a viable way for small businesses to get the word out. This MailChimp review is for business owners looking for an easy-to-understand email marketing platform.
MailChimp is a Web-based email marketing service that comes with a great suite of tools. One of the most important things to know is the service is completely free if you are mailing less than 12,000 emails per month to less than 2000 email accounts. This “forever free” option does not give you access to all of the features and it does leave a MailChimp icon embedded in your newsletters. That seems a small “price” to pay for free, in my opinion.
Full disclosure: The TechBizTalk newsletter, about cool new gadgets and software, runs on the MailChimp platform, still at the free level and I’m a big fan of the service. This screenshot below shows my recent efforts to build a few newsletters.
Email Marketing with MailChimp
What I Really Like:
- Their sense of humor. They like to keep things cheery. However, if you are the type who does not like to mix business and pleasure, the optional fun posts can be blocked.
- MailChimp wants you to succeed and provides many free resources on how to get started with email campaigns. Lots of tutorials and support posts.
- MailChimp allows you to create your own newsletter or use one of many elegant templates.
- You can segment your mailing list to target different audiences. The RSS-to-email option that will automatically send out your newsletter when you update your blog.
- Ever wonder how well your advertising is doing? Let the program take care of that by sending you a report that tells you who is opening your newsletters and who is sharing them on social networks.
- Apps that allow you to work from both Android and iPhone operating systems.
What I Would Like to See:
- My only item or issue is that even though I know some of the terms, even I get lost a bit in figuring out which to do first – start a campaign or start a list. As it turns out, if you don’t have a “list” then you can’t start a campaign. They make this clear when you first signup and start, but it is easy to forget. When I came in the next time, I found myself wondering what to do first. Some help boxes over the items would be useful. But, to be fair, this is mostly “operator error,” meaning me. There’s obviously more to like than “like to see.” The screenshot above shows both options, but the service does make it hard to start (naturally because you need a list structure, even if it is empty). You can choose “Create Campaign” but it reminds you that you need a list.
If you find that you exceed the forever free level, which means your business is growing, paid plans start at $10/month. They also have a pay-as-you-go option that is like buying stamps and very affordable, too.
Take a look at MailChimp and keep the conversation going with your customers.