Have you ever taken your car to get an oil change, only to decide four hours and forty dollars later that you would have been a lot better off doing it yourself? Well, you can get the same feeling in the pit of your stomach when you hire a copywriter.
If you want to have a smooth sailing experience, below are seven questions I highly recommend you ask your prospective copywriter before signing on the dotted line.
7 Questions to Ask Your Copywriter
Can I call you?
As an online business owner that works with many (online) marketing agencies and SEO firms, I primarily help my customers through email. It’s fast and easy. What’s not to love?
But when there’s a serious problem or an issue that needs to be addressed immediately, that’s what a phone is for. Don’t hire an online copywriter if you can’t get them on the phone pronto.
Do you provide keyword research?
No joke – there are copywriters out there that don’t do keyword research. It’s kind of like a chef opening a restaurant and asking you to bring your own ingredients. If he’s a really, really good chef (or writer), then maybe you’re willing to “bring your own ingredients.” But that’s pretty rare.
Either way, you should know what you’re getting into.
Will you publish for me?
Again, no right or wrong answer here. But, if you aren’t the most tech-savvy cookie in the cookie jar, then you might want to see if your copywriter can upload content to your blog or website.
Most copywriters and agencies will do this for you at a nominal fee. It takes very little time, but is a huge convenience factor for you, the client.
What’s your opinion on character limits?
Your copywriter should be informed and up-to-date on the latest Google character limits. Ninety two character long titles and 204 character long meta descriptions are going to get cut off.
Make sure your copywriter knows what’s up. Remember, they call it search engine optimization for a reason.
Can I see examples of your work?
Hopefully, you already have seen some writing examples. If not, be sure to ask. Some writers may pull the “I-have-NDAs-card” (non-disclosure agreements). Fair enough.
So can they write you some custom content?
Will you write all of my content yourself?
Here’s a dirty little secret about the writing game: A lot of it gets outsourced without the end-client ever finding out, especially the optimization work that is more or less “keyword stuffing.”
If you’re paying Mr. or Ms. Top Writer with this award and that credential, then you want to know that they’re the one actually writing it.
What guarantee do you offer on delivery time?
First, you shouldn’t have to hound your copywriter to get content delivered at a decent time. Second, you should have a guaranteed delivery date. Third, you should have a guarantee about what you’ll receive (discount, free work, etc.) should that delivery date not be met.
Things happen; protect yourself.
Have you hired a copywriter before and, if so, what questions do you wish you had asked?
Copywriting Photo via ShutterstockMore in: Content Marketing