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Smartphones Surpass Regular Cell Phones – Tablet Growth Surges

smartphone market share

Smartphone shipments now outnumber those of “regular” cell phones worldwide.

It’s the first time smartphones — that is, phones capable of computing and Web access — have outnumbered ordinary cell phones on a global scale.  Here in the United States, smartphone shipments surpassed ordinary cell phones  back in 2011 [1].

The International Data Corporation [2], a global marketing intelligence firm, says 51 percent of the mobile phones shipped out in the first quarter of this year were smartphones. That’s 216.2 million out of a total 418.6 million mobile phones.

Another mobile device making big strides worldwide is the tablet, The Tech Report says [3]. The website reports that tablet  shipments more than doubled.  There was a 117 percent increase of tablets shipped over last year, from 18.7 million in the first quarter of 2012 to 40.6 million in the first quarter of this year.  While still a fraction of smartphone shipments, the pace of tablet growth is impressive.

Here’s the reason all of this is important: if people are using smartphones and tablets,  they will increasingly interact with their favorite brands on mobile devices.

We’ve reported before about the increasing relevance of mobile marketing [4].

In 2012, Juniper Research projected [5] mobile payments could reach $1.3 trillion by 2015.

So, small businesses need to be sure their sites are mobile friendly and ready to accept mobile payments where applicable.

Experts also worry [6] about the security threats associated with mobile payments and accessing data through mobile devices.  Internet security company Symantec reported [7] a 58 percent increase in mobile malware between 2011 and 2012. Nearly one-third of those attacks aimed at stealing information, the report states.

Smartphones [8] Photo via Shutterstock