October 31, 2014

Twitter Now Provides Free Analytics Feature

twitter analytics

If you’re trying to learn more about the impact you have on Twitter, some basic Twitter analytics are now available for free from the site.

The new Twitter analytics feature was first spotted this week by at least two online marketers who posted about their findings. We’ve seen no official notice of the feature on the Twitter blog so far.

Christopher Penn, vice president of marketing technology at SHIFT Communications, and Danny Olson, a digital strategist at Weber Shandwick, both posted about it, but we couldn’t find any official announcement.

The Twitter analytics tool can be found with a few quick clicks from your main Twitter dashboard.

To get there, simply use the pull down menu on the right side of your task bar on your Twitter account page and look for the Twitter Ads link under Edit Profile. (We’ve heard that some users are having difficulty accessing the new feature because the proper buttons don’t yet appear on their task bar.)

Once you click through to the Twitter Ads section, look for the Analytics tab near the top of the page and choose “Timeline activity” on the pull down.

That’s it.

A timeline along the top of the page graphs out your mentions, follows, and unfollows in six hour increments over a several week period.

Below this, a history of recent tweets shows you a more detailed analysis with the number of Faves, Repeats and Replies each tweet has received. It also gives notifications of the number of times that links in your Tweets have been clicked.

Twitter also provides notification for tweets that have received above “normal reach” and how many times over your normal reach each tweet has gotten. (Though there’s little explanation of what this actually means.)

There’s also a button allowing you to download a customized history of your Twitter analytics over the past two days, 7 days, 30 days or 90 days as either a CSV or XLS file.

Pick the “followers” selection under analytics in the Google Ads section and you’ll get a brief overview of your Twitter history, wrote Penn. But be aware, some users may get a notification there is not enough data to display these analytics yet, perhaps because the feature is new.

Of the service, Penn comments:

That’s all you get for now from Twitter. It’s a good start, but it’s not nearly enough if you want to go crunching serious numbers to find out Twitter’s impact on your marketing efforts. For that you’ll still need to heavily rely on third party tools.

What do you think? Will you find the new Twitter analytics helpful in measuring your impact on Twitter?

Twitter Photo via Shutterstock

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Joshua Sophy - Staff Writer


Joshua Sophy Joshua Sophy is a staff writer for Small Business Trends, covering technology and business news. He is a journalist and editor with 15 years experience in media. A former newspaper reporter and editor, Joshua also serves as President of the Board of Directors of a curling club and is editor of a regional newsletter focused on the sport of curling in the Eastern U.S.

12 Reactions

  1. >To get there, simply use the pull down menu on the right side of your task bar on your Twitter account page and look for the Twitter Ads link under Edit Profile. …
    Once you click through to the Twitter Ads section, look for the Analytics tab near the top of the page and choose “Timeline activity” on the pull down.

    After I click on Twitter Ads link, I’m forced to log in and arrange to pay for some kind of ads feature. Is all that hidden inside your phrase “click through to the Twitter Ads section”, or am I missing something?

    • Hi Richard,
      I believe I was simply able to access it by entering the login for my Twitter account, but, as the article states above, we are hearing from other users that, for some reason, they aren’t able to access the analytics at all. This is the first time I’ve heard your particular issue. The problem I’m currently having is that I can’t access my Twitter history under “followers.” I’m getting a message that there isn’t enough data though my current Twitter account has been active for quite some time. Our guess is that Twitter has rolled something out that may not be quite ready for prime time. But we felt we should report it so that readers can explore things for themselves to see what’s available. My guess is that Twitter will work out any bugs and improve this feature over time.

  2. Thank you for the twitter tip, it will prove to be very beneficial.

  3. Great info, thanks. Hopefully this Twitter Analytics addition won’t just be a temporary feature.

  4. Thank you for pointing this out. For some time I had seen references to a Twitter analytics tool from Twitter themselves to be “coming soon”, but I hadn’t checked up on it for awhile. I will pass this along to my colleagues.

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