You may have heard advice about using Twitter or Pinterest for branding. It seems there’s always a new flavor of the week in social media and the multiple channels can become a bit overwhelming.
Well, a recent survey suggests many small businesses may simply be forgoing all this and sticking with one or two tried and true channels to brand their businesses.
It might surprise you that these most popular channels don’t include Pinterest or Twitter. In many cases, they don’t even include blogs.
Branding Survey Says Small Businesses Use a Few Trusted Tools
A survey of 529 Canadian small business owners each employing between 2 and 100 people found 52 percent rely mostly on their company website for branding.
And what other channels are small businesses relying on after their company website?
Well, a recent breakdown of the study by PC World suggests 35 percent of these businesses rely on Facebook for branding with just under that (33 percent) relying on LinkedIn.
Other social channels aren’t even close.
Other Branding Efforts
According to the breakdown:
- 19 percent of small businesses surveyed use Twitter for branding.
- 11 percent use Google Plus.
- 10 percent use a blog or forums.
Use of services like Pinterest and Instagram are even lower.
In fact, the study conducted for American Express Small Business Services by Rogers Connect Market Research suggests many of these businesses understand the need for digital channels but still rely on very traditional approaches.
In an official release, American Express Small Business explains:
A full 60 per cent of business owners rely on the actions of their employees to communicate their brand to their customers and almost half (45%) of these report it being effective. Furthermore, 32% of small business owners leverage events to help increase brand awareness.
What is your small business doing for branding?
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