Facebook, Twitter, and Tumblr are all doing it, so LinkedIn was bound to follow suit. The professional networking site recently announced the introduction of Sponsored Updates with a few sample posts from Mercedes-Benz USA and Adobe.
Introducing the new feature on the official LinkedIn Marketing Solutions Blog, Linkedin Vice President of Product Management David Hahn explained:
With more than 3 million Company Pages on LinkedIn, companies, organizations and institutions have emerged as highly valued sources of relevant content on LinkedIn. Sponsored Updates enable these entities to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.
How It Works
The new Sponsored Updates on LinkedIn are similar to those offered by other social media networks like Facebook and Twitter. You can target your updates to reach any segment of LinkedIn’s premium audience including an estimated 225 million members.
To learn more, simply visit the new Sponsored Update page, push “get started,” indicate the country where your business is located and a rough marketing budget. Then hit the “contact us” button, fill out some more basic information about your needs and a customer representative will be in touch.
For now, Hahn says sponsored posts are available to businesses only through an account representative. However, he says sponsored posts will be available to any business with a LinkedIn Company Page by the end of the month.
Customers will also be able to choose between cost per click and cost per view options for their sponsored updates. They can then use comprehensive analytics provided by LinkedIn to follow and tweak their results, Hahn said.