Small businesses need public relations … PR. But when you’re busy running your business, it’s hard to get your story out to the world. It can be challenging to write and distribute press releases while worrying about maintaining the quality of your products and services and keeping your customers happy. A new service offered by a group that calls itself the National Association of Local Advertisers aims to solve that.
The new NALA News Division has introduced a “turnkey” press release service for local businesses.
The cost per release is higher than what you could get by distributing a release directly through a service such as PRNewswire or PRWeb. But organizers say there’s more than just distribution involved. They say they wrap in writing, publicist and marketing services, too.
“I think we have a few things going for us that distinguish us from other services,” said Jeff Velis, vice president of operations in an email interview. “Not only do we write the releases, but we work with the business on developing press campaigns, which can be anywhere from one release to several over 6 months or even one year, making sure that their news gets out to the media.”
What the Service Provides
“A lot of small businesses don’t think they have news, but everyone has news and we at the NALA help them find that news and develop their story,” Velis explained. “We also don’t stop once the release has been distributed, but we follow up with the media outlets targeted and then will work them on behalf of the client,” he said. “Sometimes this can be answering follow up questions, sending additional images or even setting up an interview or photo shoot.”
The NALA charges between $725 per release (if you buy six releases), up to $995 for a single release.
There is also a $195 “editorial fee” added to each campaign. Releases are delivered to online news outlets and social media. Clients receive a report on the number of independent news sites that picked up the release, the number of times it appeared in searches and the number of times it appeared on NALA affiliated sites.