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“Social Media Engagement for Dummies” is a Smart Book
Posted By Ivana Taylor On August 25, 2013 @ 9:00 am In Business Books | 6 Comments
If you’re a fan of the “…for Dummies” books, then you will want to grab this one.
Social Media Engagement for Dummies  is by Aliza Sherman and Danielle Elliott Smith. It was published by John Wiley & Sons in June. Social media isn’t new any more. If you’ve been finding yourself spending lots of time on social media, but not reaping the benefits, then hunker down for this review.
With summer heading into its dog days, you know that it’s almost time for planning your marketing strategies for next year. This is the ideal time to take a look at Social Media Engagement for Dummies.
I love these Dummies books for their pure simplicity and practicality. If you aren’t sure what to do or when to do it – just grab one of these puppies. You will be in action in under thirty minutes.
This is a hefty book with over 300 pages of powerful content to dig through. That’s why I recommend starting with the table of contents. Highlight the chapters you feel you want to focus on in your business.
There are six parts or sections to this book:
I have to say that one of the big reasons this book is so powerful is because it was written by small business owners. Aliza Sherman (@alizasherman ) launched the first full-service Internet company, Cybergrrl. She also launched the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith (@DanielleSmithTV ) is a digital correspondent, speaker, brand spokesperson and Founder of ExtraordinaryMommy.com.
While the authors have built successful businesses, you won’t find their head in the clouds or any really big thinking here. It’s all practical advice that you can read in one minute and implement the next. And many times, that’s exactly what you need.
When was the last time you purchased a social media strategy book? If it’s been a year or two, you’ll want to get this update.
Here’s why. Each of the major social media platforms have undergone massive updates. Things have changed so much that your business will be behind the curve if you haven’t kept up.
Another reason to get this book is to help you choose and focus on the social media platforms that will work best for your business.
If you’ve been playing in every social media space, but not fully committing to one or two – you will want to read this book. You might be missing out on opportunities by spreading yourself too thin. Read this book from the context of choosing a platform or two where you can really get the most bang for the time and money spent and then focus on it.
Social Media Engagement for Dummies isn’t a book for beginners (although the name might make you think so). It’s a book for smart business owners who are ready to put the social media marketing machine to work in getting and keeping profitable loyal customers.
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/08/social-media-engagement-dummies-book-review.html
URLs in this post:
 Social Media Engagement for Dummies: http://www.amazon.com/Engagement-Dummies-Business-Personal-Finance/dp/1118530195
 @alizasherman: http://twitter.com/alizasherman
 @DanielleSmithTV: http://twitter.com/DanielleSmithTV