Internet marketing. When you hear this buzz phrase, chances are you inevitably think about social media, virility and PPC (pay per click) campaigns. While these are certainly some of the best avenues for marketing in today’s digital world, the market is so saturated that it can be difficult to gain a foothold.
YouTube, for instance, has an astonishing 72 hours of footage uploaded to the site every minute. And millions of users and pages update their Facebook so often that posts easily get lost on the news feed.
With so much competition in modern day advertising, why not consider old fashioned, yet highly effective, ways of marketing online and in the real world?
Alive and Kicking: Old Fashioned Ways of Marketing
Yes, I mean physically mailed, not emailed – like with an envelope, stamp and mailman. Direct mail is considered one of the cheapest yet most effective ways to create customers in today’s digital age. On average, the response rate of direct mail campaigns hovers around 4.4 percent. While the cost per lead is generally the same or comparable to the cost of email marketing, customers created through direct mail are more likely to perform repeat business.
One of the great aspects of direct mail is the ability to directly tie it into your current Web marketing efforts. For instance, encouraging direct mail recipients to enter a promo code as they purchase your product online is a proven technique to introduce the recipient to your website.
Whether it’s key chains and water bottles for an upcoming convention or fancy products for major giveaways, promotional materials are an easy way to help your business gain attention. Because physical items such as pens, bags and bumper stickers will circulate throughout a wider audience than the person who receives the promotional product, you will experience a higher ROI (return on investment) for this type of marketing.
In fact, you can even directly tie promotional materials into your digital advertising by always printing your logo on each product. This ensures that if a potential customer has a need for your products or services, they’ll be able to easily recall your business or website and avail themselves of your offerings.
Instead of paying the high price for short-lived marketing campaigns online, why not achieve attention the old fashioned way? By earning it.
In online marketing, we refer to this as SEO – search engine optimization. Through content marketing and website optimization, you can clearly define the purpose of your Web presence and business for the search engines. By regularly making your site a trusted resource in your industry, you will gain authority among consumers and major search engines such as Google.
Hosting a Contest
With all the focus on SEO and website design, it’s easy to forget the simpler tactics that drive traffic quickly and effectively to your site. One of these tactics is to host a contest for your consumers and fans. By determining the winner via vote count, entrants will share their submissions with their friends, thereby earning more exposure for your business.
Entrants will inadvertently become ambassadors for your brand.
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