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Evaluate Your Website to Learn More About Mobile Shoppers
Posted By William Johnson On September 9, 2013 @ 7:00 pm In Marketing Tips | 7 Comments
While the global economy continues to see limited growth, there is one area that is continuing to see a massive expansion – mobile eCommerce, often referred to as mCommerce. It has been estimated that around 48% of consumers use their mobile devices to browse for products and mobile traffic is believed to surpass desktop traffic  by 2015.
When a mobile user reaches your site, what is their experience? Is it smooth or complicated? To dig deeper, you have to immediately start optimizing your site for mobile.
Do you face difficulty measuring your mobile site? Is it not generating enough leads? How do you intend to provide great mCommerce capability? If you are equipped with endless questions, let me help you evaluate your mobile commerce site to ensure that your business also sees the right level of growth.
Understanding the following metrics is sure to make your site mobile-friendly.
Before understanding the metrics, you should know exactly what to measure. To accomplish this, make the most of the analytics tracking software popularly known as Google Analytics. The software helps you to track campaigns, bounce rates, cart abandonment and even those products that bring in maximum revenue. You must first understand the way overall traffic pattern emerge from the performance of mobile.
The following three metrics will help you track user acquisition from different sources:
The most interesting thing you can track is how acquisition metrics change over time. You can see how the ratio of mobile to desktop traffic changes.
The following three metrics will track users behavior to provide insights into whether a site is moving towards its goal.
You can classify the mobile users into three categories of interaction:
Understanding the mobile visitor’s ‘user mode’ sheds more light on the behavior metric over time. This is critical as mobile shoppers have several restrictions. Their experience is impacted by the device they use as well as the bandwidth of their Internet connection. So it is important to understand whether you are managing these aspects or ignoring them completely.
The following two metrics track user conversions and the value of each of them. The results show how mobile visitors contribute to a site’s bottom line.
Richness and grandness will certainly not work with mobile websites. Mobile websites need to be precise to achieve better visibility. Remember that browsing a site on mobile devices can only be faster if the Internet connection is fast. Therefore, design the content and other elements of your site with an aim to make it mobile-friendly.
As each mobile device has it’s own characteristics, it is crucial to adapt to a responsive design  template. All mobile devices differ in terms of the type of site content as well as volume. For instance, an iPad screen is more comfortable in displaying rich visual content when compared to the iPhone. Therefore, to offer easy browsing functionality, your site should be optimized so it can be viewed properly from an iPhone.
Responsive design can ensure that the entire site, including the home page, can be built, designed and used anywhere, anytime and on any device. Not only this, a site built using responsive design is also capable of detecting the nature of inbound traffic generated by your site in smartphones, iPhones, tablets or iPads.
Evolving mCommerce promises online business retailers promising outcomes in the coming years. So as you track metrics, you can get a comprehensive understanding of how a mobile website attracts customers and directs them to consider taking an action and then moving them to complete that action.
Tablet Shopping  Photo via Shutterstock
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URL to article: http://smallbiztrends.com/2013/09/evaluate-website-learn-mobile-shopper.html
URLs in this post:
 mobile traffic is believed to surpass desktop traffic: http://smallbiztrends.com/2013/06/mobile-market-billions-sales-2015.html
 responsive design: http://smallbiztrends.com/2013/05/what-is-responsive-web-design.html
 Tablet Shopping: http://www.shutterstock.com/pic-69307783/stock-photo-teenager-girl-relax-home-sitting-on-sofa-with-touch-screen-tablet-computer.html