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Read “The Focused Business” and Become a Small Business Superhero
Posted By Ivana Taylor On September 28, 2013 @ 9:00 am In Business Books | 6 Comments
The slow but steady turning of the leaves from bright green to golden yellow and fiery red is a trigger for small businesses to start thinking about next year. In a lot of ways, “Back to School” for kids triggers that same fresh look and fresh start feeling for the rest of us.
You know you’re doing it, too. In the midst of finding and serving customers, there is a little voice inside your head whispering for you to think about next year. What do you need to do to grow your business? Should you take on new projects and new opportunities?
If that sounds like you – then you’ll want to pay attention to this review. Why? Because the book I’m about to share with you is going to end up on your doorstep before you finish reading this article.
Now you might think that our fearless author, David Crenshaw (@DaveCrenshaw ) is some kind of Superman (more on the hero reference later) to take on the challenge of helping entrepreneurs overcome the inevitable chaos that eventually creeps into their business.
Instead, he’s just a regular guy who actually suffers from ADHD (Attention Deficit Hyperactivity Disorder) and has transformed his challenge into a real strength and learning opportunity for the rest of us.
Dave’s first book, The Myth of Multitasking: How “Doing It All” Gets Nothing Done, is a time management bestseller available in many languages worldwide. His most recent book, The Focused Business: How Entrepreneurs Can Triumph Over Chaos , is also a small business bestseller.
Dave’s courses on websites such as Lynda.com are also among the world’s most widely-viewed online training.
David Crenshaw sees business owners as superheroes and uses this theme as a foundational structure for the book, with all of the elements of chaos being represented as villains.
Let’s do a quick review of the villains of chaos and see who and what is probably getting in your way. As you’re reading this, take a moment to note or write down which of these is at play in your business today:
This is a very practical and pragmatic book. As you read this book, you will get ideas and want to take actions. To help you with that, each section and chapter has an action section where you can take notes right in the book. Of course, if you’re one of those people who has been browbeaten into thinking that writing in books is bad, bad, bad, you had better go and grab a notebook – or better yet, download the worksheets  from the book’s website.
The great thing about this book is that it is very short and to the point. There are a total of ten chapters plus a bonus mini-book in just under 200 pages.
Since there are seven villains, Crenshaw includes a chapter on how to “battle” each villain. Just to let you in on a secret, I turned straight to the chapter on “The Jumbler” just to see if I (as a professional marketer) have any of these bad habits that I throw at my clients or that get in the way of my own business. Turns out – I do.
Here are just a few snippets of Crenshaw’s powerful take on how your ego gets in the way of your business success:
“Your customers are somebody – not anybody. . . . The way to speak to your MVCs (Most Valuable Customers) is to give them your… Most Valuable Message.”
He goes on to say that the job of The Jumbler is to make you feel like you have to be all things to all people:
“Your ego is not your amigo.”
I love this one. It speaks directly to the soul of the entrepreneur. We fall in love with ideas, especially our own. In this section, Crenshaw bares his soul on the lackluster success of one of his books and how his falling in love with a title, actually hurt sales.
If your business isn’t at the level that you’d like it to be, then chances are that you are being hijacked by one of Crenshaw’s villains (i.e., chaos). Rather than hide out or stick your head in the sand, Crenshaw urges you to be a Heropreneur.
While you’re at it, why not use The Focused Business as your super power to not only protect and serve your business, but vanquish the villains who are working against it?
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/09/focused-business-superhero-book-review.html
URLs in this post:
 @DaveCrenshaw: http://www.twitter.com/DaveCrenshaw
 The Focused Business: How Entrepreneurs Can Triumph Over Chaos: http://www.amazon.com/The-Focused-Business-Entrepreneurs-Triumph/dp/0989193608
 worksheets: http://focusedbusiness.com/resource.html