If you haven’t yet used Instagram to market your brand, the time may be right to start. The photo sharing platform owned by Facebook announced recently it had reached 150 million active monthly users.
To put this into perspective, this means Instagram is only 50 million users short of overtaking Facebook rival Twitter.
Twitter currently says it has 200 million active monthly users. The company shared plans for an IPO last week.
Instagram Helps Small Business Marketing
An official post on the Instagram blog announcing the 150 million user milestone, focused on documenting protests in Egypt, sharing a trip across the U.S. or taking adorable animal photos.
Certainly, some of Instagram’s users are engaging in these uses of the platform.
But there are many possible Instagram applications for marketing your business too.
You can use Instagram to share sneak previews of your products, highlight your customer service, showcase your employees and company culture or show off your restaurant or new office.
Earlier this year, Instagram video was born with the possibility of shooting 15 second videos as a marketing tool.
Instagram also offers many “filters” to change the look of your photos and videos, rendering them in either a retro style or with intensified colors.
Where is Your Audience?
When deciding whether Instagram is the right platform for your marketing message, you should first look at its audience.
While Instagram’s community is large and growing, company officials say 60 percent of it is located outside the United States.
This might mean Instagram will be more effective marketing an international product than, say, a local pizzeria.
What products or services might you consider marketing on Instagram?
Instagram Photo via ShutterstockMore in: Instagram