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Instagram Reaches 150 Million Monthly Users
Posted By Shawn Hessinger On September 17, 2013 @ 4:30 pm In Social Media | 7 Comments
If you haven’t yet used Instagram to market your brand, the time may be right to start. The photo sharing platform owned by Facebook announced  recently it had reached 150 million active monthly users.
To put this into perspective, this means Instagram is only 50 million users short of overtaking Facebook rival Twitter.
Twitter currently says it has 200 million active monthly users. The company shared plans for an IPO  last week.
An official post on the Instagram blog announcing the 150 million user milestone, focused on documenting protests in Egypt, sharing a trip across the U.S. or taking adorable animal photos.
Certainly, some of Instagram’s users are engaging in these uses of the platform.
But there are many possible Instagram applications  for marketing your business too.
You can use Instagram to share sneak previews of your products, highlight your customer service, showcase your employees and company culture or show off your restaurant or new office.
Earlier this year, Instagram video was born  with the possibility of shooting 15 second videos as a marketing tool.
Instagram also offers many “filters” to change the look of your photos and videos, rendering them in either a retro style or with intensified colors.
When deciding whether Instagram is the right platform for your marketing message, you should first look at its audience.
While Instagram’s community is large and growing, company officials say 60 percent of it is located outside the United States.
This might mean Instagram will be more effective marketing an international product than, say, a local pizzeria.
What products or services might you consider marketing on Instagram?
Instagram  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/09/instagram-reaches-150-million-users.html
URLs in this post:
 announced: http://blog.instagram.com/post/60694542173/150-million
 shared plans for an IPO: http://smallbiztrends.com/?p=218094&preview=true&preview_id=218094&preview_nonce=673d0ac24a
 are many possible Instagram applications: http://smallbiztrends.com/2013/09/using-instagram-for-business.html
 Instagram video was born: http://smallbiztrends.com/2013/06/instagram-video.html
 Instagram: http://www.shutterstock.com/pic-141827038/stock-photo-picture-of-man-hands-forming-a-heart-over-the-blue-sky-with-a-retro-effect.html