The new iPhone 5c may be the choice for the budget conscious entrepreneur. But Apple says the new iPhone 5s, also released on Tuesday, demonstrates the full range of possibilities available from smartphones today.
In fact, if this smartphone lives up to its billing, it could offer small business owners the most powerful phone yet for working on the go.
In an official release posted on the Apple website the same day Apple unveiled both new phones, Philip Schiller, Apple’s senior vice president of Worldwide Marketing explained:
iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand, iPhone 5s sets a new standard for smartphones, packed into its beautiful and refined design are breakthrough features that really matter to people, like Touch ID, a simple and secure way to unlock your phone with just a touch of your finger.
New iPhone 5S Under the Hood
At 7.6 mm thick and 112 g in weight, Apple’s new flagship phone is both thinner and lighter than its predecessor, the iPhone 5. The device comes in silver, gold and a color Apple calls space gray. But otherwise reviewers have commented how much it physically resembles the earlier phone.
Still, both industry watchers and company officials say it’s what’s under the hood, so to speak, that makes a difference.
Reviews and specs say the new device has a 64-bit processor, the fastest yet available on a smartphone. The faster processing is said to allow faster search and download of any content you need while mobile.
A better camera and better flash are expected to allow better still photos and higher quality video for shooting products, video content or anything else for your business.
New fingerprint recognition software is said to allow more security and convenience. A user is supposed to be able to unlock the phone by placing a finger on a round button below the four-inch display screen eliminating the need for a pin number.
The new iPhone 5s will go on sale Sept. 20 and will be available from carriers AT&T, Sprint, T-Mobile, Verizon and in the Apple Online Store and Apple Retail Stores.
Costs will be $199 for 16 GB, $299 for 32 GB, and $399 for 64 GB models.