October 20, 2014

4 Businesses That Use Social Media for Growth

branch

Social media remains a critical method of spreading the word about your business, no matter what kind of business it may be.

In fact, an infograghic compiled by Udemy shows how marketers use social media to get potential customers talking about their products and services. The most popular social channels for marketers in the U.S. have been Facebook, Twitter and YouTube, the Udemy infographic indicates.

So how can your business use social media to spread the word about what you do?

See how five diverse businesses use social media for growth, to effectively spread messages in different ways.

Seamless

social media for growth

Seamless is an online service that helps customers order food from local restaurants. The site features 12,000 menus and discounts, deals, and new restaurants are added continuously.

The site has created huge social media followings on multiple channels with a simple “Let’s Be Friends” social app on it landing page. The feature has helped Seamless amass more than 338,087 fans on Facebook and 72,611 followers on Twitter, and 1,898 +1s on Google Plus.

What’s more, Seamless gives customers a reason for following. The site’s Facebook presence (pictured above) includes an “order now” page, tabs for monthly sweepstakes, a referral program, a hiring page, a dedicated video page, and a download page for the site’s mobile apps.

The Mermaid Inn

social media for growth

Of course, you don’t need to be a tech firm to take advantage of the power of social media to market your business.

The Mermaid Inn and Mermaid Oyster Bar with three locations in Manhattan, demonstrates how a brick and mortar business can use the power of social media effectively.

The restaurant uses embedded YouTube videos by executive chef Lawrence Edleman who offers a “cooking school” showing how to prepare some of The Mermaid Inn’s seafood recipes.

The business also actively promotes its brand on Tumblr, Google Plus, Twitter, and, of course, Facebook, where the gallery section is used to display an assortment of restaurant favorites.

Hestia Tobacco

social media for growth

A tobacco company may not be the most glamorous brand to market these days. But small independent Hestia Tobacco has use social media to put a new spin on old and sometimes unpopular product.

In fact, so unique is the tabacco company’s approach, that it earned a write up from Crain’s Social Media Group a division of Crane Communications, a leading business publishing company.

The company’s Facebook fan page is a doorway to its whole social media presence.

Not only does the fan page feature a gallery of images including the company’s creative logo. But the page links directly to Hestia’s Twitter and Instagram feeds as well, allowing social media followers to navigate easily through all the various channels finding the content that appeals to them the most.

Branch

Branch is a startup business that doesn’t simply use social media to promote a product or service. It uses social media conversations themselves as the products or services. Here’s how.

The new social site lets you sign in for an account or simply use your Twitter sign in and then begin a conversation with others on Branch. The site allows groups divided into categories like customers, experts and communities give feedback to larger brands.

Users simply take content from anywhere on the Web — be it a YouTube videos, story in the New York Times or a blog post on WordPress and start a conversation a conversation about it on Branch.

These conversations can then can be “published” anywhere by providing a link or embedding the conversation or “branch” on another website or blog.

Social media can help you grow your business in many ways.  Here are four goals to help you boost your social media efforts big time today.

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Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

10 Reactions

  1. Interesting article, I’m not sure I understood what Branch is though. My goal between now and the end of the year is to immerse myself in all types of social media to help promote our hdtv & home theater business.

  2. I love how all of these companies make themselves very personable. It’s like the brand wants to be your friend and of course you connect with your friends on social websites.

  3. You really need to give them a reason to like or follow. I guess that’s what most business are missing out. They are usually so focused on jumping on the bandwagon that they forget to give their customers a reason to follow them.

  4. Companies that engage social media tend to do better in sales, but then again they have to make sure of good positive reviews and vibes around the social media circle.

  5. Thanks for the tip, Shawn!

    Gotta try Branch – learning how it works, it seems that it functions like a content curation platform. The biggers upside is the fact that users can converse about what we curate – this is a good tool for sparking interest and building brand, IMO.

  6. These days, the success of your company really hangs on how creative you are with social media. It’s the great neutralizer that allows small business to compete now.

  7. Those businesses are all so very different and it just goes to show that social media is right for anyone in any type of business.

  8. Especially liked the simple call to action Seamless implemented ‘Let’s be friends’. That sets the stage for how they plan to use social media to connect with you, not just there to answer you when you’re angry.

    Will be interesting to see how the API strategy works out for Branch! Great write up, Shawn. – Alex

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