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Perpetual Optimism in Business Is Indeed a Force Multiplier
Posted By Deborah Shane On October 22, 2013 @ 7:00 pm In Management | 6 Comments
The title of this piece is a quote by Colin Powell:
Perpetual optimism is a force multiplier.
It is one of my favorites that is posted in a few places in my home and office. It reminds me to defer and shift back into what I consider the most productive mindset we can have – hope and optimism.
There are so many positive signs and silver linings that have emerged over the past few years. Yes, we have been through some of the toughest, most challenging times and for some – life changes. But in most of those cases we have had no control over what happens, only how we choose to deal with it and what we come away with.
We have had to adjust the sails of our attitude, shift our focus to what we can do, become more specialized and niche focused, harness new technology, trends and human capital all around us.
Entrepreneurs, small business owners and professionals have been force-fed a big dose of radical reality the past few years that has moved people where they need to be now. And there is good news.
The NFIB (National Foundation of Independent Businesses) reports :
Job creation plans leapt to a level not seen since before the recession and sales expectations improved.
The Hubspot Inbound Marketing Report  yielded some encouraging marketing information with regard to future objectives for business:
Businesses that consistently take an honest inventory of all of their products, processes and productivity have the highest chance of sustainable success.
Honestly, ask yourself if you and your business have these imperatives in place. The more of these that are in place and working, the more optimism you will experience no matter what the circumstances are.
Is there a niche, need and want for what you do that people will want to buy from YOU? Observe, test, survey and ask your network what’s trending and being talked about.
Serve people to build trust and value. Stop being afraid to ask for business if you’ve earned it. You may not get the “yes”, but unless you ask, you’ll get nothing. Improve and practice your service skills and sales will follow.
Be very clear on what you do, whom you serve and how to market to your niche. Less is more. Invest in professionally branded logos, visuals and messaging that say “I’m serious.”
Use, harness and leverage technology to serve your customers the way they most want to be engaged. Always innovate to save them time and energy to enhance their experience with you.
Build relationships with the right people, both in person and online. Always connect with others. Engage people in thoughtful dialogue  and share and create content that educates, helps and inspires.
This is the core of brand magnetism. Showing your heart and soul in business  is encouraged and preferred. You will stand out for it.
Be as authentic, consistent and as value driven as possible and you will be rewarded with love, loyalty and legacy.
We are coming out of a stunning period of change and loss, but out of this cycle has emerged amazing ingenuity, innovation and creativity. People have shown resilience by going back to school, closing their skill gaps, starting small businesses out of their homes and getting second and third jobs to make ends meet.
Here’s a sobering look at some companies who were once market leaders who are gone, who apparently were not competitive enough, relevant or had enough ingenuity:
Hampton, Supercuts, Subway and Jiffy Lube are thriving  franchise brands and industries that are growing and keeping their focus on current demographic trends. Here are the top brands  of 2013 that are always refining and innovating. They are amazing examples of what it takes to earn brand loyalty and sustainability.
Go through the above checklist and make sure as much of this is in place as possible and working for you.
Focus your energy on what you can control – and do it.
Optimism Concept  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/10/optimism-in-business.html
URLs in this post:
 reports: http://www.nfib.com/research-foundation/surveys/small-business-economic-trends
 Report: http://blog.hubspot.com/2013-inbound-marketing-stats-charts
 Engage people in thoughtful dialogue: http://smallbiztrends.com/2013/09/draw-people-into-you.html
 Showing your heart and soul in business: http://smallbiztrends.com/2013/04/makeover-your-mindset.html
 thriving: http://www.entrepreneur.com/franchise500/index.html
 brands: http://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html?_r=0
 Optimism Concept: http://www.shutterstock.com/pic-100248578/stock-photo-composition-of-diverse-people-smiling.html