And while many webmasters are concerned with website speed as a search ranking factor, don’t forget about real live people who may be turned off and turned away by a lagging web site.
No matter what kind of sales, promotions or content you have on your site, if the page is not loading fast enough, there’s a good chance that your visitors are going to navigate away and not come back. Businesses that optimize their sites for speed had 17% fewer complaints about response time than companies that did not.
In the following infographic, Business.com looks at how website speed optimization can boost customer satisfaction as well as sales.
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