December 21, 2014

Bieber Invests in Social Media for Teens

Bieber Invests in Social Media

If teens are getting bored with Facebook, maybe teen heart throb Justin Bieber can help. Facebook recently admitted teens aren’t as active on the social network as they used to be (something you should take note of, if you market to this group.)

Business Insider even went so far as to interview some 13-year-olds about why they’re becoming less active on the site.

Meanwhile, Bieber, who counts teens as a major part of his audience, was among a group of investors who recently put a combined $1.1 million into a new social site called Shots of Me targeted directly at this demographic.

John Shahidi, CEO of RockLive, the company responsible for the new social network, told Fortune:

“He’s been very involved in our products, helping us test things and providing feedback…When we told him that we were looking to create a social network for teens that really addresses what they aren’t getting on other networks, and which tries to deal with things like cyber-bullying, his eyes just lit up.”

Of course, you don’t need a million dollars to start your own online community. Tools like Ning, Mixxt and others provide cost effective opportunities to create a more specific community for your fans, customers or industry.

Imagine a social network targeted at your niche. An accounting business, for example, could create an online community for people with tax questions. Or a local automotive repair shop could sponsor a community for people with concerns about their cars.

Niche communities could be a major part of marketing to your customers in the future and the tools are easily available.

Justin Bieber Photo via Shutterstock

6 Comments ▼

Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

6 Reactions

  1. Very intriguing considering the bullying/general craziness that happens both towards and by Bieber’s avid fans.

  2. I just don’t see FB openly admitting it’s losing some of its teen market and then letting another company waltz in to take the share without a fight. I’m thinking: is there a possibility that RockLive is a subsidiary of Facebook?

  3. That’s because there are so many distractions in this generation. They have computer games which mostly takes their time and they also have tons of cartoons and movies and power-packed toys to deal with. A community may help but not in attracting new fans but in letting existing fans come together.

  4. Niche communities could be a major part of marketing to your customers in the future and the tools are easily available. Bieber has been a social media addict and this was how he got started and shot to fame.

  5. Hmmm good move by Justin to invest in a more better & secured option, since with change of time teen are getting bored with same facebook apps & messenger, there is need to renovate the same site to let its users getting hooked to it.

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