Okay. We know this one sounds crazy, but bear with us. An Amsterdam design company has taken a new approach to refurbishing chairs, including the ones in your office.
If they’re still in good shape but you just can’t stand the site of them any more, don’t toss them.
Just dress them up with a new set of…err, clothes.
Introducing Chair Wear: Fashion for Your Furniture
Bernotat & Co. has introduced its new line of furniture fashion christening it Chair Wear. Different coverings have colorful names like Pique-Pocket, Knit-Net, and Big Baggy. A few have pockets like your favorite shirt or pair of baggy jeans.
One makes it look as though your chair has been packaged for shipment across the country. Another might make hoodie-wearing Facebook founder Mark Zuckerberg proud, but probably very few others. Fast Company associate editor Margaret Rhodes observes:
…Hoodini looks like a Grim Reaper cloak–one that would be sure to drive teachers everywhere crazy, were it found in schools as suggested by the designers.
Sometimes You Must Be Bold
No matter what you think of this new product line, you must admit it’s attention grabbing.
Sometimes, perhaps we play it a bit too safe with product development and marketing. Getting attention for your product is often half the battle.
Whatever customers may think of the new Chair Wear line from Bernotat & Co. – they certainly won’t ignore it.