September 3, 2014

Amsterdam Company Designs Clothes for Your Office Chair

chair wear

Okay. We know this one sounds crazy, but bear with us. An Amsterdam design company has taken a new approach to refurbishing chairs, including the ones in your office.

If they’re still in good shape but you just can’t stand the site of them any more, don’t toss them.

Just dress them up with a new set of…err, clothes.

Introducing Chair Wear: Fashion for Your Furniture

Bernotat & Co. has introduced its new line of furniture fashion christening it Chair Wear. Different coverings have colorful names like Pique-Pocket, Knit-Net, and Big Baggy. A few have pockets like your favorite shirt or pair of baggy jeans.

chair wear

One makes it look as though your chair has been packaged for shipment across the country. Another might make hoodie-wearing Facebook founder Mark Zuckerberg proud, but probably very few others. Fast Company associate editor Margaret Rhodes observes:

…Hoodini looks like a Grim Reaper cloak–one that would be sure to drive teachers everywhere crazy, were it found in schools as suggested by the designers.

Sometimes You Must Be Bold

No matter what you think of this new product line, you must admit it’s attention grabbing.

Sometimes, perhaps we play it a bit too safe with product development and marketing. Getting attention for your product is often half the battle.

Whatever customers may think of the new Chair Wear line from Bernotat & Co. – they certainly won’t ignore it.

8 Comments ▼
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Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

8 Reactions

  1. Incredible product and i must say very creative market research done for product Startup. Via codingbrains

  2. I don’t know what’s more awkward, the mega-hoodie or the bubble gum pink tights and shoes. ;)

    But actually, the one that has pockets to store stuff could be useful if you don’t have lots of storage space at your desk and like a clean work space.

  3. Looooool! I love it just for the sheer madness, uniqueness and playfulness of it! All of those qualities take courage in a world that often prefers that we box ourselves in and stand in line.

  4. Shawn,

    I always love interior design and this one has caught my eyes. Pretty quirky – and useful at the same time. I don’t know whether I want it in my living room or not, but those chair clothes will look great on office chairs.

    • Yeah, I don’t think it’s something I’d buy for myself either; though who knows, I might come across a design I really like and have to have. In any case, good on them for coming up with the idea. :)

  5. Weird but totally cool!

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