- Small Business Trends - http://smallbiztrends.com -
4 Essential Tools for Small But Growing Businesses
Posted By Susan Payton On December 12, 2013 @ 2:00 pm In Technology Trends | 24 Comments
I’ve been in a tools and apps  frame of mind lately. After all, if there’s something that can make my work as a business owner easier, I’m all for it.
So if you’re looking to grow in the coming year (and who isn’t, right?), below are four more tools you can use to do so.
Social media sites on their own can be considered tools, but I like to work smarter. My go-to is Hootsuite , which lets me manage my Twitter and Google+ accounts as well as my client accounts. I choose not to manage Facebook or LinkedIn there, but it can be done.
I don’t have to visit each site to update profiles. I can even schedule posts to go live at a later date/time. I like spending an hour scheduling for the upcoming weeks so I don’t have to do it daily. You might prefer Social Sprout  or Social Oomph . Whichever tool you choose, it won’t do you a bit of good if you don’t have a smart strategy in place.
After all, why are you using social if you don’t have goals?
My social media strategy tips:
I’m no financial whiz, so I rely on QuickBooks  to help me send invoices, track expenses, and pay taxes. I’ve heard good things about FreshBooks ,  too. The more organized your finances are from the start, the easier they’ll be to manage down the road.
My tips for smarter accounting:
You must must must have a long-term email marketing strategy . It’s one of the best ways to stay on top of the minds of your contacts and customers, so when they’re ready to buy, guess who they’ll think of?
That’s right: You.
Again, strategy is a key component of your success with email marketing. While services like iContact  are great for helping you create newsletters and promotional emails, ultimately your success depends on what you put into those emails, who you send them to, and how frequently you send them.
My email marketing tips:
If you’ve got just one or two clients, you can probably remember all the conversations you’ve had. But as your business grows, it becomes harder to remember which conversation you had with what client. CRM platforms like Zoho  and Insightly  help you by creating profiles for companies and individuals, tying in email correspondence you’ve had with each, and letting you take notes for meetings.
Here are my tips for maximizing your results from CRM:
I love that we live in an era where more and more tools are popping up to help us do more – don’t you?
Growing with Tools  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/12/essential-tools-for-small-business.html
URLs in this post:
 tools and apps: http://smallbiztrends.com/2013/11/10-mobile-apps-for-business-employer.html
 Hootsuite: https://hootsuite.com/
 Social Sprout: http://sproutsocial.com/
 Social Oomph: http://www.socialoomph.com/
 QuickBooks: http://quickbooks.intuit.com/
 FreshBooks: http://smallbiztrends.com/2013/09/invoicing-cloud-accounting-freshbooks-review.html
 ,: http://www.freshbooks.com/
 email marketing strategy: http://smallbiztrends.com/2013/09/small-business-email-marketing.html
 iContact: http://www.icontact.com/
 Zoho: http://www.zohocrm.com/
 Insightly: http://insightly.com/
 Growing with Tools: http://www.shutterstock.com/pic-71610913/stock-photo-growing-economy-and-industry-represented-by-a-small-tree-growing-to-a-big-tree-with-gears-as-a.html