There are several reasons to consider creating a greener business.
They can include things like saving money and, of course, just a basic concern for the environment.
But Kurt Kessner and Alline Anderson (pictured above), co-owners of the Milkweed Merchantile Eco Inn and Organic Cafe, have discovered there is something more. It can be a profitable way to distinguish your business, too.
The inn is built with reclaimed wood and insulated with straw bales (a waste product from local farmers). The roof is made of metal from recycled cars and is designed to collect rainwater for drinking, cooking and bathing.
Food served at the bed and breakfast and at the environmentally friendly cafe is organic and most comes from local farmers. One specialty is the cafe’s signature pizza served every Wednesday. The pizza features dough and even feta and mozzarella cheese made locally.
And all vehicles in the inn’s compound are either 100 percent biodiesle or electric.
See more about the Milkweed Merchantile in the YouTube video created to showcase the business below.
The environmentally friendly bed and breakfast recently was named one of the nation’s top three green businesses for travel and transportation by Green America.
The national non-profit supports environmentally friendly businesses with an annual People & Planet Award recognizing the nation’s top 12 environmentally and socially responsible businesses.
Owners Kessner and Anderson received a $5000 prize in addition to the recognition.
Anderson says the money will be invested to continue the business’s growth which, she says, includes education of consumers and others.
Anderson told Green America on the organization’s official Website:
“The funds will go a long way in our efforts to demonstrate that a sustainable life is about joy, community, a real sense of connection, hope, and of course, great food!”
She said one goal was to further promote the business’s branded line of jams and pickles created with ingredients from local farmers and gardeners.
Bottom line: you may never have thought of creating a greener business as a form of marketing. But Kessner and Anderson’s experience proves this approach can be a simple solution when targeting the right customers.
Image: Milkweed Merchantile