October 24, 2014

Social Media Power, 21 Million Pairs of Google Glass and More

reading news

It’s time for the weekly community news and information roundup. Here’s some of what we’ve been following in the small business community and across the Web. You can help by recommending material you think we should feature here in the future.

Just drop us an email at sbtips@gmail.com or share it at the BizSugar community. We’ll include it if we can.

Maybe Sometimes You Don’t Need a Blog BizSugar

Experts tend to have a lot of hard and fast rules about what’s necessary to gain authority. You need a website or blog we’re told. But this comment from Shibani Roy on a post by Liudas Butkus at BizSugar recently shows how authoritative simple social media engagement can be.

21 Million Google Glass Headsets by 2018 MarketingLand

Though surveys may suggest they’re less popular than smartwatches and some businesses have decided to ban their use, smartglasses are going to be a huge tech trend. Matt McGee provides more data. It’s time to plan how this will affect your digital marketing.

It’s All About the Engagement SJC

There’s more evidence today that social media really is growing revenue for businesses. But that doesn’t mean we can forget one of the most important roles social media plays. This post from Susan J. Campbell Copywriting Solutions explains more.

Stay With The Times Visceral Concepts

Given Michael McNew is involved in the Web design business, it’s not surprising he recommends business owners update their websites regularly. But there are many other ways your business needs to stay relevant to your customers, too. Make sure your products and services remain important to them.

Pinterest for Local Business cSocially

If you’re already using Pinterest, you know it’s a powerful platform. The site’s ability to drive massive traffic is well-known. But Web based businesses aren’t the only ones benefiting from Pinterest, writes Marcus Crutcher. Local businesses can too. Here’s how.

The Hardest Job Bowden2Bowden Blog

With the rise of digital media and the many tools available to small businesses, it seems like marketing should be easier. It isn’t, says Randy Bowden. Here’s why.

Responsive Web Design or App SBA.gov

When considering your mobile business strategy, one important decision will be about your website. Options include a responsive website or a mobile app for your mobile presence. Small Business Trends CEO Anita Campbell looks at the differences and which option might be better for you.

Increase Fixed Costs to Build Scale Hourly Nerd

Cutting back on fixed costs is conventional wisdom for small businesses. But it may not always be the right strategy. Here, from the Hourly Nerd team, is a radically different approach with a case study of Arrow Electronics.

Networking Important to Your Franchising The Independence Blog

Some franchise owners new to the industry may not be aware of the importance of networking to the process. Jeff Bevis, CEO of FirstLight HomeCare explains why.

Measuring the Maturity of Your Marketing Efforts Stephen Darori on Marketing

Inbound marketing is still a hugely important strategy for businesses of all sizes. But it turns out that campaigns are not all created equally. Often the effectiveness has to do with the maturity of the marketer. Here’s how to assess your approach.

Reading Photo via Shutterstock

7 Comments ▼

7 Reactions

  1. I know Google Glass is supposed to be huge but I think people are going to have a real hard time adjusting to them being present in public. Just look at what happened at that restaurant recently. I get the feeling that a good majority of people are actually anti-Glass. It’ll be interesting to watch.

    • That’s not to mention that there are only a few people owning it. Even with a few people, there are already some anti-glass businesses and establishments. What more if they will make a million of those?

    • I agree.

      I like Google Glass, but won’t buy one, for sure. Call me technophobia, but wearing it and walk about with it is not my cuppa tea. I even consider people using a bluetooth device stuck on their ears rather weird. Well, perhaps wearable tech is not for me :)

  2. Thanks for including my content (The Hardest Job)

  3. I have a Pinterest account. Do I use it? Uhm, no. I need to start looking into that though. Thanks for the link to the Pinterest article. Will have a read.

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