- Small Business Trends - http://smallbiztrends.com -
The Reverse Guest Blogging Trend in 2014 May Be Huge: How it Works
Posted By Amanda DiSilvestro On December 23, 2013 @ 7:00 pm In Marketing Tips | 26 Comments
As Google moves toward a semantic approach, focusing more on the big picture of a search as opposed to keywords, producing creative content is going to be more important than ever. This is where the idea of reverse guest blogging comes into play, and it’s a big reason that I suspect this will be a huge business trend in 2014.
The idea behind reverse guest blogging is that you, the website owner, find guest bloggers and ask them to offer content to your site. Many small business owners often find themselves saying, “I have plenty of people reaching out to me to post on my site, I don’t need to spend my time trying to find more.”
It makes complete sense, but the idea of reverse guest blogging looks at it a different way. In fact, that reaction is exactly where so many potentially go wrong. To answer the question above, you aren’t necessarily finding bloggers for your blog because you don’t have enough, it’s because you want the highest quality bloggers (and therefore content) possible.
And chances are, the “highest quality bloggers” aren’t knocking at your door.
That is, if you’re the one reaching out to an author. Chances are you’ve seen a great writer on other blogs, so reaching out to them lets them know that you value and enjoy their writing.
Because they are going out and finding authors that are known to produce quality and really “get it.”
Sometimes dealing with a flood of emails from people you don’t know can be overwhelming. If you do the reaching out, you know you’re guaranteed to get something good that doesn’t need as much editing. You can count on that for the site.
A great blogger likely has a few thousand followers on social networks, but even more so, they might have a few loyal fans who love to read their writing. If you can bring that audience to your blog, you should be able to improve your visibility through social shares as well as backlinks.
It’s also important to realize that this doesn’t need to take the place of any other strategy you might have in place. The traditional way of guest blogging, letting others come to you and ask if they can contribute, is still a great way to get fresh content onto your site. However, reverse guest blogging can supplement that and help keep you in control.
To make reverse guest blogging work for you, you’re going to need a plan. There are essentially three steps:
If you can’t get the authors you had originally wanted, don’t get discouraged. Figure out who they are connected with (possibly other writers on that blog) and do your outreach there to try and make yourself known.
After all, it’s important that you and your blog are something the author knows as much as it is the other way around.
Step number 2 above is definitely easier said than done. If you’re an active reader of articles about your industry, you likely have a few bloggers in mind who you’d love to have featured.
It’s always best if you see them as a guest contributor elsewhere (sometimes staff members at large papers won’t guest blog), but in either case, it can’t hurt to ask. Try not to aim too high at first, but don’t sell yourself short either.
You might not get the star writer of USA Today, but if you focus on your specific industry and stay away from major news publications, you might very well be surprised.
What about after you’re done making your list of authors you’ve already read – then what? Next, it’s time to find new authors that might work. Consider doing a few different things:
Have you ever tried reverse guest blogging?
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/12/reverse-guest-blogging.html
URLs in this post:
 Follwerwonk: http://followerwonk.com/