- Small Business Trends - http://smallbiztrends.com -
4 Trade Show Tips For Startup Companies
Posted By Timothy Carter On December 6, 2013 @ 2:00 pm In Startup | 12 Comments
Startup companies have a lot of things to worry about as they strive to become successful. Trade shows are practically foolproof in that endeavor, but only if you know what you’re doing.
Think about the potential of introducing your new business to that many people. With the right techniques, you can theoretically triple your sales with just one or two shows and there are tips you can use to accomplish this.
Your work begins way before the show takes place . In addition to planning your budget and setting up a goal list, you have to get started on the legwork. While trade shows are excellent places to network, you can begin networking beforehand.
Reach out to current customers, investors, vendors and anyone who helped your startup along the way. Let them know you’re setting up a booth, invite them to come, and invite them to invite others as well.
If you take down contact information from even one-time customers, then send out notices utilizing social media  and newsletters advertising your appearance at the trade show.
There are all sorts of trade show booths  available. If you have the finances and think you’ll attend lots of shows, a custom design is worth the investment. You can make your logo stand out, choose your colors, and make sure you have as much space as you need. All the details are up to you, and although you’ll certainly pay for it, it’s a worthwhile investment if it brings in more business.
As a startup, however, you may not have the budget for an expensive booth. But, that’s okay because you can still make a good investment. Here are some criteria for buying a trade show display:
As long as your signage is vibrant, visible and interesting, your booth will serve you well.
You have to grab the attention of all the people passing by your booth. The display itself, the colors, the signage, and the product placement are solid places to start, but that’s not the only way to create an eye-catching booth. If you want to have a steady stream of visitors, you need to:
Just because you got a lot of leads and prospects at the trade show doesn’t mean you’re done. The worst mistake a startup can make is to get lazy, because people will forget about you.
At your booth, invite people to share their contact information, or at least their email addresses. After the show, send out letters and follow-up messages, giving them a personal touch when possible.
You can give your business a significant boost if you attend the right trade show events. Just remember that those sales don’t come cheap, so you have to work hard to generate and maintain relationships.
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2013/12/trade-show-tips-for-startups.html
URLs in this post:
 takes place: http://www.entrepreneur.com/article/44420
 utilizing social media: http://smallbiztrends.com/2013/04/social-media-trade-show-traffic.html
 booths: http://voices.yahoo.com/trade-show-tips-start-companies-3485445.html
 location: http://www.startupnation.com/articles/5-tips-for-making-trade-shows-work-for-your-business/