Ranking and reviews can make or break your business. According to Google, 97% of consumers search for products and services online. So why not take advantage of this potential traffic?
Google wants to help you with Google Places so that your business gets more visitors. So what is Google Places all about?
Google Places is a free listing on Google tied to Google Maps. The listing storess information such as contact details, maps, hours, coupons, videos, photos, reviews and more. The service also offers real-time updates about special offers and displays them across the search result pages.
Consumers nowadays use Google to search for products and services and local businesses with their tablets, laptops and Smartphones. With Google Places, all relevant business information can be offered to them. In addition, it also helps Google present an accurate search result to consumers who are looking for specific categories of products and their location.
You can set up Google Places in minutes. Three simple steps will make your job much easier:
1) Login to Google Places
With your existing Google account, login to Google Places. Make sure that you use the Google account that you want to associate with your business.
If you are using the service for the first time, you will be directed to look up your business through phone number or you should see a page with a business associated with your account.
2) Add Your Business
Click the “add new business” link. The link will open the phone number lookup page. Enter your business phone number and country and Google will start searching for information about your business.
If Google does not find any information about your business, you will get an option to “add new listing.” Now you can enter all the basic information about your business such as the location and how to find it online.
3) Verify Your Listing
Google Places will verify whether you are an authorized person to add or update business information. You will receive a verification code via a text message or automated phone call or in the form of a postcard sent to the business address.
Once verified, your account is now ready.
Optimizing Your Google Places Listing
Follow Google Places Guidelines
You can find business guidelines in the help section of Google Places.
Ensure That the Listing has a 100 Percent Score
There are a maximum of 20 fields to be filled out before you submit the form. If you successfully fill in all the fields, your business will occupy a top slot in the listing.
Choose Business Categories Correctly
Google Places listings are categorized to help visitors sort the type of business they are looking for. Usually Google will show your business’s first three categories to help you decide which listings to examine. Then it will display the local search results.
As there are strong indications that Google uses the category information you provide, make sure that the business categories you select accurately describe your business.
Write Expressive Descriptions and Include Keywords
When users see your business description, you definitely want the description to be persuasive and drive clicks. So start thinking about that and convey your core value proposition.
Also keyword descriptions should include your product, nearby suburbs and locality to target your market. Research indicates that approximately 73% of consumer search on Google is for local content. Therefore, you are actually increasing your chances of prospective clients in your local area.
Encourage Customers to Write Reviews and Feedback
Motivate your customers to provide business feedback. In addition, you can include a link to your Google Places listing on your website and ask people to leave reviews on your site and in your newsletters.
Integrate with Google+
Google is encouraging business with a Google Places listing to assimilate with Google + for the following advantages:
- Respond to reviews
- Set a cover photo
- Share a post
Have you found Google Places to be good for inbound traffic?
Image: GoogleMore in: Google