“You have to become a premium item in a generic market.” ~ Tom Hopkins
This is one of my favorite quotes from world renown motivational speaker Tom Hopkins, that has guided and motivated me over my career.
Millions of Americans are currently unemployed , which makes the job environment very competitive. But now is also the most optimistic, opportune time to change or find work since 2010.
So how do you become perceived as, and known for, being a premium item in a generic market?
Below are some significant statistics that show the importance of developing your in-person networking skills, social media footprint and using social recruitment when job hunting:
- 21% of full time employees plan to change jobs .
- 92% of employers are using social  media for hiring.
- 73% of employers have successfully hired a candidate through social media.
One of the most interesting statistics is 29% of surveyed hiring managers found something positive  on a profile that drove them to offer the candidate a job. So, more proof that your social media platforms are branding opportunities that are being monitored and used to qualify people and do impact being noticed and hired.
Here are a few things that can help you stand out when job hunting, that should be obvious and common sense to most job seekers but a reminder is always good.
How to Stand Out When Job Hunting
Right Job, Right Fit, Right Culture
Your best approach and mindset going into your job search should be to go for and find the right job, right fit and right culture. Bring all your relevance and value to the process, employer and workplace.
This ensures ultimate job satisfaction and longevity and that you will be a great hire for a company.
Update Your Professional Image
Make sure you have a current, professional and appropriate headshot. Make sure your professional image conveys who you are and how you want to be perceived.
No flip flops, crinkled and tight clothes, low necklines or bad grooming.
Tell Your Career Story
Create a functional resume that tells your career story, accomplishments and achievements more personally instead of a long list vertical bullet points.
Use your first person “I” voice on your LinkedIn profile .
Be Mindful of Your Social Media Footprint and Social Recruitment
Take your social media footprint, technology savvy and social recruitment very seriously. Presenting both your hard and soft skills is very effective on social media and there are jobs that are posted only on social networks between connections that are not on job boards.
If you are not engaging – you won’t see them.
Network in Person
Blend your online and in-person networking. Get out and meet people through chambers, meet ups, professional organizations and referrals.
Nothing replaces face-to-face time with the right people to build your likeability  so that you are more memorable.
Convey Clearly What You Do
Prepare a concise, articulate branding statement, when someone asks you, “What do you do?” Be specific and focus on one or two things you want people to remember about you. This can be a “door opener.”
In today’s competitive job environment you have to have every advantage you can in your arsenal to stand out and get noticed. So take the initiative and responsibility for your career development, direction and job search.
Get prepared, be professional and stay laser focused on moving yourself and your career in the direction you want it to go.
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