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4 Tips to Turn Your Business Into a Talent Attractor
Posted By Michael Zuna On January 9, 2014 @ 2:00 pm In Employment | 6 Comments
I’ve previously discussed keeping your employees happy with better benefits . So now that you’ve mastered loyalty through better benefits, you may be ready to kick it up a notch and attract new talent as well as keep your current talent.
Only an elite group of businesses earn the title “talent attractor.” What is a talent attractor you may ask? A talent attractor is a company that is best in class when it comes to benefits packaging and delivery. The human resources departments at these companies are more likely to believe that overall employee health is important to workforce productivity.
These folks know their workers’ needs and are able to communicate and market those benefits options effectively.
With 2014 just around the corner, employees will have selected which benefits they need for next year but may still be confused about their coverage.
According to our recent research, approximately 40 percent of Talent Attractor companies say they understand health care reform legislation extremely or very well (compared to 27 percent of all U.S. companies). Make sure you’re well-versed in the law’s nuances so that you can answer your employees’ questions.
When it comes to reform Q&As, if you would be more comfortable directing your workers to outside sources for health care reform, be prepared to provide suggestions such as the U.S. Small Business Administration , the U.S. Department of Health and Human Services  and Kaiser on Health Care Reform .
More than 70 percent of talent attractors strongly or very strongly agree that offering a robust benefits package plays a role in their company’s profitability, versus only 28 percent of all other companies. You can make decisions about how to improve benefits and what to offer based on quantitative data that you gather.
For example, survey employees on what types of insurance they would like to receive. You can do informal interviews, or field paper or online surveys to gauge your workers wants and needs. However, don’t forget to take the two steps that follow surveys:
You will only upset your workforces if you ask them what they’d like to see and don’t make changes accordingly. Similarly, you need to track the success of your investments. Companies often compare workman’s compensation claims, sick-days, absenteeism and attrition rates.
Use this information to see how you compare to companies with best-in-class benefits programs and HR best practices.
Benefits obviously include insurance, but a robust offering extends them to also include more qualitative perks that pay off in spades, such as wellness programs , Employee Assistance Programs (EAP) and flextime .
Improving benefits communications can have critical business results for smaller-sized companies. Talent Attractors are nearly 1.5 times more likely to communicate about benefits throughout the year compared to all U.S. companies. This communication happens between 3 and 10 times per year. Ten times per year might be a bit overwhelming if you’re only communicating about benefits once per year right now, but don’t be discouraged. Start with small steps.
Leverage what you’ve got and don’t sell yourself short.
Attract Talent  Photo via Shutterstock
Article printed from Small Business Trends: http://smallbiztrends.com
URL to article: http://smallbiztrends.com/2014/01/talent-attractor-tips.html
URLs in this post:
 keeping your employees happy with better benefits: http://smallbiztrends.com/2013/08/keep-employees-with-better-benefits.html
 U.S. Small Business Administration: http://www.sba.gov/healthcare
 U.S. Department of Health and Human Services: http://www.healthcare.gov/
 Kaiser on Health Care Reform: http://smallbiztrends.comkff.org/health-reform/
 wellness programs: http://smallbiztrends.com/2012/12/employer-wellness-programs.html
 flextime: http://smallbiztrends.com/2012/05/does-flextime-benefit-you-more-than-employees.html
 quantitative value of more qualitative benefits: http://smallbiztrends.com/2013/10/employee-benefits-risk-of-attrition.html
 Attract Talent: http://www.shutterstock.com/pic-105928628/stock-photo-social-engineering-concept-horseshoe-magnet-capturing-crowd-of-color-human-figures-isolated-on.html