September 16, 2014

10 Best WordPress Plugins for eCommerce

wordpress plugins for ecommerce

The WordPress platform makes it easy to set up an online store, either as your primary business or to complement your physical small business. In addition to thousands of templates, there is a massive library of plugins designed to simplify and automate your online sales.

Below are ten of the best WordPress plugins for eCommerce that you can use to enhance your website and create a smooth, hassle-free online shopping experience for your customers.

WordPress Plugins for eCommerce

WP e-Commerce

A popular and long-standing plugin that was one of the first eCommerce options offered by WordPress, WP e-Commerce comes with a wide variety of functions and features. The fully-featured free download works great out of the box and comes with flexible coupon codes, discounts and free shipping options, cross-page promotion, a New Products widget, single-page checkout, integration with popular e-commerce payment and third-party platforms and much more.

You can also purchase add-ons and upgrades to customize this plugin and add even more functionality, like extra payment gateways, slider carousels and additional shipping options.

WooCommerce

A fully functional free plugin with a vast library of premium upgrades available, WooCommerce is easy to use for both vendors and customers. Free features for this plugin include complex coupon campaigns, product and inventory management, order management, sales reports, a customer account area, control over shipping and tax charges and more.

Jigoshop

With detailed reporting, widgets and shortcodes, one-page checkout, inventory tracking, product imports/exports, related product displays and more, Jigoshop has everything you need to run an eCommerce store. It’s free, with a nice library of free extensions, and you can also purchase premium themes and extensions for added functionality.

eShop

More than half a million people have downloaded the free eShop plugin, an easy-to-install shopping cart that is fully compatible with WordPress and can create product pages from WordPress pages, posts or custom posts. Features include customer accounts, multiple options for products, selling downloadable content, sales data, sales tax, stock control, discount options and more.

Quick Shop

A super-simple, “fast and dirty” eCommerce plugin with a surprising level of functionality, Quick Shop comes with built-in support for PayPal and email, and uses WordPress sidebar widgets to continuously show shoppers what’s in their carts. With this plugin, you can add products instantly with a TinyMCE button, create drop-down lists with product options and more.

Cart66

This plugin offers a professional, paid version at $25 per month and a slimmer, free version called Cart66 Lite. Billing itself as the only WordPress eCommerce solution with PCI compliance built in, the Cart66 professional version includes everything you need to run a clean, richly featured WordPress store with no additional plugins or add-ons.

With the free version, you get basic eCommerce features that include promotions, tax and shipping charge control, order management, support for multiple currencies, customizable reports and more. You can use either version to sell products from any page or post on your WordPress site.

Shopp

This popular premium plugin works out of the box with any WordPress theme and comes packed with features. Shopp is built to work with WordPress and includes things like short codes, dashboard widgets for quick views of sales and product histories and theme widgets that let you easily drop products and elements into pages.

Additional features include standard eCommerce tools plus multiple product/variation images, multi-category inventory management, promotional tools, native and plugin support for a wide variety of payment gateways, email notifications, a shipping calculator and more.

Ecwid

A free, full-featured shopping cart, Ecwid is incredibly user-friendly and can be set up in five minutes or less. You can add this plugin to your WordPress site or your Facebook page, and even set it up for use on mobile devices – and the mirror function lets you manage the cart on many sites from one central dashboard.

In addition to free plans with all the standard eCommerce features, Ecwid offers premium plans starting at $15 a month that come with volume discounts, coupon codes, inventory management and more.

Easy Digital Downloads

If your eCommerce store sells digital content like eBooks, audio, video or images, Easy Digital Downloads is the best WordPress solution. It’s also the cheapest at the low price of free.

Features of this simple, powerful plugin include discount codes, sales reports, user purchase history, file download logs, a wide selection of payment gateways and more. There are also nearly 200 extensions to improve the functionality of your download storefront.

WPdeposit

Offering a unique alternative to traditional eCommerce plugins, WPdeposit lets you set up a credit system, similar to stock image marketplaces like Shutterstock and iStockPhoto. With WPdeposit, shoppers buy prepaid credits, which they can use to make purchases on your site.

The plugin supports multiple gateways, with the option to add your own. Widgets and shortcodes show users their balances on your site, and add-ons let users subscribe to or advertise on your site in exchange for credits.

eCommerce Photo via Shutterstock

22 Comments ▼

Megan Totka


Megan Totka Megan Totka is the Chief Editor for Chamber of Commerce. Chamber specializes in helping SMB's grow their business on the Web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. Megan specializes in reporting the latest business news, helpful tips and reliable resources and provides advice through her column on the Chamber blog.

22 Reactions

  1. Thanks for this, Megan! I didn’t know all this was available. It’s sparked off a couple of ideas in my head, which is interesting because I didn’t think I had a need for an ecommerce plugin. I’m starting to think that perhaps I do. Really like the sound of Ecwid, Easy Digital Downloads and Quick Shop.

  2. Thank you for such a detailed review – I had to choose the platform for my ecommerce store recently and also chose WordPress and on of the most flexible and quick to set up and woocommerce, because seems to be one of the best plugins for it with vast free and premium enhancement options

    • My pleasure, Victoria! I agree – it’s hard to beat WordPress in terms of ease of use and flexibility. I’ve heard great things about woo commerce as well. Best of luck to you!

  3. Comprehensive List. WooCommerce is my favorite.

  4. Out of the bunch, I am mostly familiar with WooCommerce. I find it easier to use that and upload items. You know how it is. It is the same way with using WordPress. You learn one and you stick with it for the rest of your life.

    • I know what you mean, Aira – we tend to gravitate toward what’s familiar. I do try to step outside my comfort zone every now and then — sometimes it pays off! :)

  5. I’ve actually been looking at selling a few ebooks and products on my wordpress site but figured it would be to costly. But the way its looking it might be possible. I think I am going to consider it a little more. Thanks for the plugin suggestions.

  6. Does wordpress have virtueamart?

  7. A perfect plugin for an eCommerce site would generate traffic and keep customers hooked on your company through good content and constant interaction. Benchmark Email has a new easy to use plugin called Benchmark Email Lite that combines your WordPress site with the benefits of email marketing. You can install an email sign-up form onto any page (it actually scans the colors of your page and adjusts itself so that it blends harmoniously into your theme), track down analytics, and even send email-friendly version of your blogs posts straight into your readers’ inboxes. And all straight off your WordPress dashboard.

    And you can create unique content for your customers (newsletters, industry updates, etc) so that your customers will find value in your blogs, therefore continue to seek your service and products.

    Definitely a two-in-one program that will save your time, let you exercise your creative, and increase engagement with your followers :)

  8. Full explained review.Another good point towards WooCommerce: is quite well supported by WPML , meaning that it’s pretty easy to build a multi language, multi country and multi currency eCommerce

  9. Nice list Megan! Similar to yourself we’ve been trying to push outside of our comfort zone and use Magento as our alternative platform of choice for ecommerce. We still get to play with these plug ins though and generally tend towards WooCommerce. We developed our own list and have a few extra plugins that move away from the all-in-one out of the box approach towards more specific applications. Check it out and let me know what you think :)

    http://www.zeta.net/10-of-the-best-e-commerce-plugins-for-wordpress/

  10. We have been using WP EasyCart as a solution, I know they are fairly new to the game. but we found the price of woo fairly expensive when we started adding up the modules, while this plugin was only like $80 dollars and had all the live shipping calculators, payment gateways, everything included.

    I was sold when I started looking at their comparison chart with woocommerce, cart66, and others.

    since we used them, we had a couple support questions, but they answered in about 1 hour. just my two cents worth.

  11. Thanks for the useful information. Though I have not worked much on ecommerce sites but as I have worked on wordpress sites, I’am familiar with the All in One SEO Pack, Contact Form 7, Google XML Sitemaps and Comment Luv plugins. Bookmarked this for future, its handy.

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