March 27, 2015

10 Budget Conscious Marketing Tips from Our #BrotherBackToBiz Chat Party

brotherbacktobiz twitter chat2

Last week we hosted the #BrotherBackToBiz Chat Party with the theme of branding and creating great marketing materials on a budget.

It was a great opportunity for networking and the sharing of tips we’re hoping every small business will find useful. In fact, we had so many great suggestions from our small business community, we thought we’d share some of the best ones with readers who couldn’t attend.

Below are 10 tips from the Twitter chat party that should help with your branding and marketing needs without breaking the bank.


1. Put your logo on all your products. And don’t stop there. Include any other information that makes it easy for perspective customers to learn more about you and how to do business with you.

2. Try branding your mobile hotspot. This can be an easy and inexpensive way to identify your brand with everything you do online.

3. Build credibility into your brand. The more credibility your brand has with your intended customers and community, the less difficult your marketing job will be.

4. Let satisfied customers tell your story. Others are more likely to take note of stories from those who have tried and can vouch for your products or services.

5. Focus on the right people. Worry less about convincing those who don’t yet know about your business and more on those who already love what you do.


6. Keep things simple. When marketing on a budget, it’s important to focus on only what’s important. Include the bare minimum on your business cards, for example, to make sure you communicate clearly.

7. Never forget about DIY options. DIY may get a bum rap as being less than professional. So be sure you understand what this approach is really all about.

8. Team up with others like you. Other small businesses may be able to help you and you may be able to help them in ways you don’t suspect.

9. Use your limited marketing resources effectively. This includes getting every bit of mileage you can out of all the marketing materials you create.

10. Stay organized to stay productive. This doesn’t just mean making lists of what you plan to accomplish. It also means keeping record of what you get done to keep yourself accountable.

The #BrotherBackToBiz chat party was in honor of the Brother CreativeCenter Back to Business contest currently going on at our sister site There’s still time to enter for your chance to win. The contest runs through March 19, 2014 and is sponsored by Brother.

For more information on how to participate, visit the Brother CreativeCenter “Back to Business” Contest page.

Chat Photo via Shutterstock


Shawn Hessinger - Editor

Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

4 Reactions

  1. I’m really feeling tip 5: focusing on the right people, on those who already love/support what you do. I’ve been guilty of not doing that.

    Thanks for the reminder.

  2. I agree on the credibility part. That’s because a good brand rarely needs any marketing. It just needs a little push to keep the brand in place. However, starting a brand can be quite hard but it is a worthy feat to pursue.

  3. Shawn,

    It was a jolly good chat! You could find a recap on #BrotherBackToBiz

    I look forward to the next chat! :)

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