Amazon Could Offer Small Retailers a Kindle Checkout System

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Amazon.com may be planning to give small and mid-sized retailers Kindle tablets that act as a checkout system.

This plan could come to fruition by this summer or it could be scrapped altogether, according to a report from Wall Street Journal which quotes unnamed sources for the information. The plan likely would target small retailers that don’t have a complex or expensive checkout system already in place.

Several acquisitions Amazon made last year point to the possibility the online retailer wants to get into brick-and-mortar retail, various news sources indicate. Amazon also hired engineers away from GoPago Inc., a start-up company that offered checkout services through a smartphone app, the Wall Street Journal also suggests.

If Amazon does proceed with a plan to put Kindle tablet-based register systems in brick-and-mortar retail businesses, it would be joining an increasingly busy market. Square Inc. offers the Square Register to businesses as an alternative to the traditional cash register. Square Register uses an iPad or tablet that’s connected to a credit card reader to process transactions.

Square also has a smartphone plug-in device to accept credit card payments, as does PayPal with PayPal Here, and Intuit with its GoPayment device.

Though Amazon leads in online retail sales, about 90 percent of all retail sales are still conducted at traditional brick-and-mortar businesses. If Kindle register devices start appearing in traditional retail environments, Amazon could begin to have access to the data of millions of other customers. A Los Angeles Times report suggests that Amazon has already compiled information on consumers through the 230 million credit cards it has processed through online sales.

Image: Amazon Press

4 Comments ▼

Joshua Sophy - Staff Writer


Joshua Sophy Joshua Sophy is a staff writer for Small Business Trends, covering technology and business news. He is a journalist and editor with 15 years experience in media. A former newspaper reporter and editor, Joshua also serves as President of the Board of Directors of a curling club and is editor of a regional newsletter focused on the sport of curling in the Eastern U.S.

4 Reactions

  1. I’ll be honest. I like the fact that they’ll be giving it away. I guess it is all part of their plan to get people into the habit of buying Amazon books and products through their Kindle and I think that they are heading in the right direction.

  2. Joshua Sophy

    I think the idea of them giving it away may be a stretch. It’s a great way to get people talking about it, that’s for sure.

    If I recall, they had also been toying with the idea of an Amazon phone and giving it away, too. A giveaway to businesses makes more sense, though.

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