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Amazon Could Offer Small Retailers a Kindle Checkout System

jeff bezos kindle

Amazon.com may be planning to give small and mid-sized retailers Kindle tablets that act as a checkout system.

This plan could come to fruition by this summer or it could be scrapped altogether, according to a report [1] from Wall Street Journal which quotes unnamed sources for the information. The plan likely would target small retailers that don’t have a complex or expensive checkout system already in place.

Several acquisitions Amazon made last year point to the possibility the online retailer wants to get into brick-and-mortar retail, various news sources indicate. Amazon also hired engineers away from GoPago Inc., a start-up company that offered checkout services through a smartphone app, the Wall Street Journal also suggests.

If Amazon does proceed with a plan to put Kindle tablet-based register systems in brick-and-mortar retail businesses, it would be joining an increasingly busy market. Square Inc. offers the Square Register to businesses [2] as an alternative to the traditional cash register. Square Register uses an iPad or tablet that’s connected to a credit card reader to process transactions.

Square also has a smartphone plug-in device to accept credit card payments, as does PayPal with PayPal Here [3], and Intuit with its GoPayment [4] device.

Though Amazon leads in online retail sales, about 90 percent of all retail sales are still conducted at traditional brick-and-mortar businesses. If Kindle register devices start appearing in traditional retail environments, Amazon could begin to have access to the data of millions of other customers. A Los Angeles Times report [5] suggests that Amazon has already compiled information on consumers through the 230 million credit cards it has processed through online sales.

Image: Amazon Press