September 1, 2014

Community Tips: 4 Ways Small Business Owners Must Stay Engaged

A quiet moment to readEDIT

Listen to what the small business community is talking about online. It includes tips on how small business owners must stay engaged. Here’s our community news and information roundup for the week.

4 Areas Small Business Owners Must Stay Engaged (Rhonda’s Virtual Office)

The theory is that by outsourcing some of your tasks in business, you will save yourself time and money. This is especially true if your business is small. But here are some things virtual assistant Rhonda Holscher suggests you might not want to hand off completely to someone else.

The Key to Improving your Email Marketing (Super Office)

If you’re like 89 percent of small businesses out there, you’re probably making a very simple but costly mistake in your email marketing. Steven MacDonald has more on this problem and a simple way for you to start improving things immediately.

5 Big Freelance Mistakes (Tom-Crawford.com)

Here Crawford, a freelancer himself, lays out some of the big mistakes freelancers make. The post also led to some interesting discussions in the BizSugar community. See what you think.

A Crash Course in Working with Images (Image Smith Creative)

If you do your own marketing, there are probably tons of ways you may need to work with images. They range from working with photos you take or upload to your blog to graphics created for brochures or other print material. Remember, says designer Lisa Smith Youngdahl, these images must all be handled differently.

Another Look at Quality Content (The Straight North Blog)

Everybody is talking about content marketing these days. But the quality of that content seems more important than ever before too. So how do you go about evaluating the quality of the content you create?

The Importance of Google Plus (BizLaunch Blog)

Of course, different channels may be better for different businesses. But here, from Stephanie Neyland, is another reminder of why Google Plus shouldn’t be overlooked in your consideration. Look over the benefits and see whether Google Plus could be a good fit for your brand.

Franchises Could Grow Fast in 2014 (MVision)

Here’s some data shared by consultant Marc Camras and his team. The information is based on research from the International Franchise Association Educational Foundation. It could mean this will be the year for significant industry growth.

10 Things Franchisers Must Do for Success (The Franchise King)

But before you get too excited about the prospects, be sure to check out Joel Libava’s list. See if you’re ready to do what it takes to become a success in the franchise world.

It’s About Solving a Simple Problem (Uber Stories)

Creating the product or service itself may be hard. There may be complicated technology and linguistics involved. But ultimately, successful businesses often come from solving simple problems. Beyond the sophisticated technology that makes it work, Capitalhop seeks to realize a simple goal: making metro commutes easier.

What Startups Can Learn From the Super Bowl (Simple Relevance)

Consumers are fascinated by the ads scheduled to air during the big game long before the event ever happens, explains Challin Meink. The question is whether you can create that kind of excitement over your product or service.

Now it’s your turn to help. If you have a suggestion for content to include in these roundups, please let us know. Email us at sbtips@gmail.com. Or consider sharing it on the BizSugar community. It’s where we ourselves look for the latest and most unique small business content and voices.

A quiet place to read photo via Shutterstock

11 Comments ▼
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11 Reactions

  1. Plenty of stuff out there regarding small business! :)

  2. Thanks for sharing these awesome finds; there’s a lot of things small businesses have to do to keep their audience engaged.

  3. Thank you so much for including the email marketing mistake post. I hope your readers enjoy it just as much as I did in writing it.

    • I really enjoyed that post. I know what you mean in segmenting. However, can you also provide a link to a process on how you can do that. The main reason why people send a single e-mail to their whole database is that it is such a hassle to segment their subscribers. If only there is an easy way to do that, then our lives will be easier.

      • Hi Aira,

        You’re right. It’s difficult if you don’t know how. The best way to segment is to use the data you have in your CRM system. All good CRM systems allow you to export lists based on specific criteria.

        For example, if you wanted to send an email to everyone who lives in New York City, you would export a list based on something like ‘City = New York City’.

        Once you have this list, you can upload it to your email marketing software and then select this list when creating the email campaign.

  4. Thankx for sharing such a handy tips for business.

  5. It seems that most of the articles here are about freelancers or at least tackles topics that are useful to freelancers. I think the freelancer market is growing larger and larger. More and more people are now seizing their own time so that they can work at home.

  6. The above tips shared are truly enterprising, will definitely help small businesses to grow in a better manner. I believe giving proper training to the employees & looking at the quality content is very important for channelizing the business from every way.

  7. I appreciate you sharing my recent blog post with your readers. That post generated a lot of emails, so it must have hit a nerve with freelancer writers. ~ Tom

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