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Socialbakers Raises $26 Million; Can Measure and Manage Social Media

Posted By Shawn Hessinger On February 23, 2014 @ 6:00 pm In Social Media | 4 Comments

socialbakers

Prague-based social media management platform Socialbakers [1] just raised $26 million in funding to improve its services.

The new round of funding was led by Index Ventures with additional funding from earlier investor EarlyBird Capital, Tech Crunch reports [2]. The latest round brings total investment raised by Socialbakers to a total of $34 million.

In an official release on the Socialbakers site, Chief Marketing Officer Neil Morgan said [3]:

“Last year we experienced major growth in both clients and employees, innovated products that provide deeper integration and stronger benchmarking capabilities. But our clients are telling us they want to go further and faster in social marketing, and we want to help them push the boundaries of what is possible as they also continue to innovate new methods of marketing.”

The company now has over 2,000 customers and now employees a staff of 300. That staff may grow to 400 by the end of the year.

Socialbakers offers a lot of features on a single platform. For example, you can use it to manage and update multiple social media accounts at once. But you can also monitor your competition to see what they’re doing and listen to what people on social media platforms are saying about your brand.

Services are split into different categories. For example:

Analytics [4] includes tools for industry benchmarking, graphical reporting, fan growth and other features.

Builder [5] is a section with some of the traits of Hootsuite. You can manage multiple channels from one dashboard. There is also analytics software that let’s you compare your competition’s campaigns to your own.

Listen [6] tracks mentions of your content or brand in the social media and identifies the key influencers talking about your brand.

Ad Analytics [7] offers conversion tracking, tracking of Facebook advertising and the ability to boost content online, all according to the company’s website.

Pricing information is available for various packages depending on features. Some start as low as between $120 and $250 per month.

There are numerous free resources including a fake followers [8] tool and regional social media marketing reports [9] by nation. The platform  also offers various trial and demo options allowing you to learn more about what products you might want for your business.

Image: Socialbakers


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URL to article: http://smallbiztrends.com/2014/02/socialbakers-measure-manage-social-media.html

URLs in this post:

[1] Socialbakers: http://www.socialbakers.com/

[2] reports: http://techcrunch.com/2014/02/18/socialbakers-series-c/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

[3] said: http://www.socialbakers.com/blog/2105-socialbakers-announces-26m-funding-round-to-accelerate-product-innovation-and-client-support

[4] Analytics: http://analytics.socialbakers.com/?back=%2Fhome%2F

[5] Builder: http://builder.socialbakers.com/

[6] Listen: http://listening.socialbakers.com/

[7] Ad Analytics: http://ads.socialbakers.com/

[8] fake followers: http://www.socialbakers.com/twitter/fakefollowercheck/

[9] reports: http://www.socialbakers.com/reports/regional/january-2014-social-marketing-report-united-states-regional