September 1, 2014

Remembering the Days of Good Old Regular Data

big data cartoon

I like data.

I use Google Analytics and Crazy Egg on my site to see how people use it. I track subscribers a few different ways in Recurly, I track tweets and retweets in Buffer, and between QuickBooks and Numbers, I have a good idea where my money goes.

Like I said, I like data. But even for a small company like mine, that’s a lot. So when you hear about larger companies leveraging Big Data and governments spying via metadata, it can feel like we’re drowning in data. Hence this metadata/Big Data cartoon.

I know it’s passé – but I miss the days when just watching your “hits” was data enough.

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Mark Anderson


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

One Reaction

  1. It’s certainly a lot. Though some of it can be really useful, there’s a deluge of it. Information overload.

    I don’t know what Big Data is. Don’t think I want to either. I’m aware of meta data though.

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