April 1, 2015

Who is “ExMediaMan” and Why Are So Many Following Him on Twitter?


So who is “ExMediaMan” and why are so many suddenly following him on Twitter?

He’s been called “a must follow” for salacious Tweets like this about the online sites he’s supposedly worked for.

And then there are pithy little tweets like this as well:

Oh, who could resist!

The anonymous Twitter user is becoming a phenomenon. He’s posted some razor sharp insights that (if true) expose the worst of new media sites. He claims to have worked for many of them including: Huffington Post, BuzzFeed, Gawker, Daily Mail Online and The Atlantic.

With more than 11K followers already after tweeting for only five days, the reception has been pretty amazing.

There hasn’t been this much excitement and speculation since 2007 and the so-called “Fake Steve Jobs” phenomenon. Forbes Senior Editor Daniel Lyons was eventually identified as the author of The Secret Diary of Steve Jobs.

But not until he had posted to the satirical blog for almost a year. All the while, readers remained glued to the site, many trying to guess the author’s identity.

In fact, Lyons himself confessed he was stunned how long it had taken for someone to unmask him.

ExMediaMan claims to be speaking as an insider at many of the largest and best known new media sites today. He is dishing out what he claims is a ‘fly on the wall’ perspective of what goes on in their editorial and business offices.

Of course, as The Daily Dot points out, we still don’t know whether the mysterious ExMediaMan is who he says he is. In fact, we don’t know who he is at all.

But for now, he is certainly driving social engagement and drawing plenty of followers.

Next, people will be trying to guess ExMediaMan’s identity just like they did with the “Fake Steve Jobs.” But in the meantime, his followers will likely continue to increase. And all will watch his Twitter account with anticipation for the next zinger.

Image: Twitter

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Shawn Hessinger - Editor

Shawn Hessinger Shawn Hessinger is the Editor for Small Business Trends. He is a journalist and social media networker with more than a decade of experience in the traditional newspaper business before moving to the digital world. He was the former community manager of BizSugar and the former community editor at AllAnalytics, a site dedicated to professionals in the business intelligence and analytics community.

6 Reactions

  1. This is an example on how one’s content can really lead to followers. There is a certain air of confidence and humor in his tweets that makes him unique and irresistible. People follow him because of one thing: his tweets are amusing.

  2. Most of his observations don’t seem to carry the type of insider info I would expect. Most of them can be inferred from interviews or other observations. My guess is that the source isn’t as well connected as we would expect, but just a highly observant person with a good sense of wit.

  3. Over 11,000 followers on 89 tweets? Well, he’s definitely doing something right, whether what he’s sharing is truth or entertainment or both.

    I am a bit skeptical though. Could be a huge PR stunt or social experiment.

  4. How did i miss this guy? Or, lady?

    I am going to Tweetdeck right now and check out this mysterious Twitter-person.

    Thanks for the tip!

    The Franchise King®

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