October 31, 2014

How to Use WeChat for Business

how to use wechat for business

Most of us believe that mobile instant messaging (MIM) is the next big thing in digital media. However, many marketers may find it challenging to figure out the best possible ways to engage their customers through MIM.  With the release of WeChat in 2011, even small companies are now emerging as major market competitors.

With more than 300 million users, the mobile phone text and voice messaging communication service supports text and video chat, video calling,  photo/video and location sharing, discovering new people, broadcasting messages, group messages and photo sharing. Many marketers find it a unique way to engage their customers and fans of their brands.

How to Use WeChat for Business

Use Verified Accounts

Individuals can follow verified brand accounts by either getting a member of their WeChat network to share their account or scanning a QR Code.

High quality creative content is key to attract audiences. The verified account allows a brand to post rich media content including audio messages, videos, photos and text to followers of their WeChat stream.

Use Membership Functions to Convert Followers

WeChat membership functions can actually convert your followers into members. The functions create loyalty programs where individuals can use their geo-localized membership cards to pair up with users by their WeChat ID or phone number. This allows brands to adapt their marketing content and highlight sales promotions to a certain section of consumers.

There are three typical ways to apply WeChat into your marketing activities:

  • Issuing a virtual VIP card.
  • Sending promotional offer notifications.
  • Delivering  e-coupons.

To initiate business interactions with your customers a welcome message is a crucial step, especially for newbies. You can also ask questions to convert inquiries to several sets of prescribed answers. To respond correctly to your customers, you can use five types of content including text, audio, visual, video and text+visual.

In addition, you can also choose to respond with a URL of a mobile-friendly site. Most importantly, the conversation remains confidential between you and your fans unless you or your fans wish to spread it out.

Use WeChat QR Codes to Promote Your Brand

You can actively convert fans through various means. One such means is to make your brand’s QR Code featured in all point of purchase materials.  Always give your consumers a reason to scan your QR code. A few inducements, such as top up promotion for a purchase, discounts, lucky draws, souvenirs or a free WiFi pass code are always appreciated.

Additionally, adding your QR code on your packaging is another great alternative. The best tactics to consider are to either feature your brand’s WeChat QR code on your Weibo page or promote your WeChat activities through wall posts to grab the attention of audiences.

Share Your Brand Images

Brands can get their due attention by displaying their logos on the subscribers’ personal pages. This allows brand followers a way to show off their personal tastes and preferences and you can choose whether or not to showcase your logo.

Incentivize to Entice Followers

WeChat’s API allows you to integrate the services into mobile apps to entice followers. However, consumers who follow a business on WeChat should be given a motivation to sign up. Offer prizes, POS promotions, pictures or entertainment to optimize your conversion rate.

Create a Mini Website

Apart from conversation based on chats, WeChat enables brands to set up a full mini website to complete their brand experience. This website can be divided into two-level menus which can work as a series of marketing purposes. These two-level interacting menus are an important tool to better manage interaction with your fans. This can be set up on the WeChat account panel or with the help of third-party services.

WeChat is a marketing platform where brands can geo-target their community and specifically categorize people according to their gender and location.

9 Comments ▼

William Johnson


William Johnson William Johnson belongs to the most creative field of digital media, Web design. Currently he is obsessed with the latest trend in eCommerce development, online marketing, Magento eCommerce and lots more. He is an editor at Big Eye Deers.

9 Reactions

  1. I haven’t tried it, but it sounds interesting. I’ll have to give it a deeper look.

  2. I have tried using WeChat before and I must admit that there are better alternatives. I don’t really have anything against WeChat. It is just that the platform can be quite tricky to use not to mention that it can run incredibly slow too.

  3. Hi Aira
    Thanks for your comments. Do understand your viewpoint. May be at present there are better options than “We- chat” , but may be in future they will definitely try to provide better services by overcoming their limitations.

  4. Well apps like WeChat definitely provides upper hand for every businesses to promote their business in a best positive manner. But believe it needs to work better then expected, to act faster under the current circumstances.

    • I agree to your point Steve. I am sure, that to keep pace with the growing technology, WeChat would also come up with more ideas to promote business and work faster under the existing scenario.

  5. One issue I have is that it seems WeChat doesn’t allow foreign businesses to set up company pages, they have to be Chinese, with a Chinese business license number. Is there any way around this?

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