October 22, 2014

This Mompreneur Developed Her Own Prototype Overseas

knotgenie

Rikki Mor was so desperate to find a brush that would untangle her daughters’ curly hair that she designed her own prototype and had it created overseas. This mompreneur developed her own prototype. She decided to sell the brushes online to help other moms dealing with similar issues.

Now she sells about 250,000 Knot Genie brushes each year online and in children’s salons around the country. The brushes have even been featured on the Today Show and in gift bags at the Emmys.

But it wasn’t her original intent to start a business. Her product’s success came only after years of trying every product already on the market for untangling hair. Mor spoke to Fox Business about the process of deciding to start a business.

“I bought every product, brush, shampoo and conditioner – spent a ton of money,” says Mor.

Unsatisfied, Mor says she decided to create her own brush that combined the best facets of all the products she had purchased.

“I wired money overseas and prayed we got good brushes,” says Mor.

She worked with an engineer to design a prototype of a brush that she thought would work with her daughters’ curly hair. Then she used Alibaba.com to find an overseas supplier for a prototype and product supply.

After experiences with a couple of unreliable sources, she found a person she trusted to outsource production of her brushes. She ordered 10,000 units in the first round and blew through them much quicker than she expected. Mor said that after a few slow months at first, everything sort of fell into place. She had people approaching her about carrying the brushes and featuring them on blogs and in other publications.

The video below from Best Mom Products gives a more detailed account of Mor’s journey from working mom to successful entrepreneur.

Mor’s original intent in creating and selling the brushes was just to solve a problem she had experienced and to help other moms dealing with similar issues. But because she was so personally involved, she spent a lot of time and energy creating a product she truly thought would work. And even though she didn’t have a lot of knowledge about manufacturing or product development, she took a leap of faith and was eventually rewarded for her efforts.

Image: KnotGenie.com

4 Comments ▼

Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a staff writer for Small Business Trends, covering entrepreneur profiles and feature stories. She is a freelance writer specializing in marketing, social media, and creative topics. When she’s not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer.

4 Reactions

  1. Is there any reason she couldn’t have prototyped in the US before outsourcing mass production?

    • Same question. I am guessing that it may have something to do with the cost.

      But honestly, I have seen too many ‘inventions’ from online TV shopping that this does not look that new to me.

      • Hi Aira and Robert,
        Yes, my understanding was that outsourcing the production was due to the cost and resources she had as just an individual rather than a person with an established business. She did design the prototype here, but I don’t believe she had access (or at least knew of access) to an affordable option other than outsourcing. Thanks for the insights!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>



Compare your business to the industry - Try our new tool