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Use These 20 Clever Words to Get Your Posts Read

Posted By Barry Moltz On April 1, 2014 @ 8:00 am In Marketing Tips | 10 Comments

clever words to use

The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that prospects and customers read what your company posts.

Numbers

More specifically, 3, 5, 7 or 10 are clear winners. Even numbers are less popular. Every reader wants a simple step by step list to accomplish their task.

Easier

They want your business to make it easier for them. They seek an easier way out or an easier way to solve their pain.

Rock Star

Most customers have a secret desire to be a famous rock star even if it is only in their immediate world. They will pay anyone to get there.

Capture

The best word to help customers get what they desire. It denotes things that are not easy to accomplish.

Killer

This is a powerful, yet controversial word. It can backfire if used in times of domestic violence.

Secrets

Every customer wants to learn the secret formula that not everyone else knows so they can benefit from it.

Perfection

Consumers are always striving for this ideal. They know they can’t really achieve it, but it does not stop them looking for help to get it.

Quick

Customers have no time. They want something fast (see “Easier”). This can be learned from the popular fast and prepared food craze.

Dangerous

Many customers lead fairly mundane lives and seek safety. They want to read about dangerous things they should avoid.

Clever

Customers hope to gain an advantage by being more clever than the next person. This is a quality that is almost universally admired.

Next Level

Every customer wants to go up, forward and to the next level and they will buy whatever can help them get there.

Guarantee

This helps mitigate the risk a customer is taking in their purchase. If the results are “guaranteed,” they feel more comfortable to act.

Boost

Customers want quick help to get higher. The “boost” is a popular and warm image from childhood.

Latest

Many customers are addicted to the “shiny object syndrome” and always want the latest and greatest. Companies feed that desire.

Mega

Americans always like things which are large. In fact, the bigger, the better. Many believe that a higher quantity means increased value.

Absolutely

A better way of saying “the best.” It leaves no room for doubt.

Ridiculous

Customers like to hear about “crazy,” so they can pass along these stories to friends and associates.

VIP

Every customer wants to be part of something that not all people can join. It makes them feel special.

Limited Time

Customers will act if they believe there is scarcity.

Worst

Unfortunately, people are more attracted to the negative, than the positive. This is the basis of the popularity of every reality TV show.

Reading [2] Photo via Shutterstock


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