The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that prospects and customers read what your company posts.
More specifically, 3, 5, 7 or 10 are clear winners. Even numbers are less popular. Every reader wants a simple step by step list to accomplish their task.
They want your business to make it easier for them. They seek an easier way out or an easier way to solve their pain.
Most customers have a secret desire to be a famous rock star even if it is only in their immediate world. They will pay anyone to get there.
The best word to help customers get what they desire. It denotes things that are not easy to accomplish.
This is a powerful, yet controversial word. It can backfire if used in times of domestic violence.
Every customer wants to learn the secret formula that not everyone else knows so they can benefit from it.
Consumers are always striving for this ideal. They know they can’t really achieve it, but it does not stop them looking for help to get it.
Customers have no time. They want something fast (see “Easier”). This can be learned from the popular fast and prepared food craze.
Many customers lead fairly mundane lives and seek safety. They want to read about dangerous things they should avoid.
Customers hope to gain an advantage by being more clever than the next person. This is a quality that is almost universally admired.
Every customer wants to go up, forward and to the next level and they will buy whatever can help them get there.
This helps mitigate the risk a customer is taking in their purchase. If the results are “guaranteed,” they feel more comfortable to act.
Customers want quick help to get higher. The “boost” is a popular and warm image from childhood.
Many customers are addicted to the “shiny object syndrome” and always want the latest and greatest. Companies feed that desire.
Americans always like things which are large. In fact, the bigger, the better. Many believe that a higher quantity means increased value.
A better way of saying “the best.” It leaves no room for doubt.
Customers like to hear about “crazy,” so they can pass along these stories to friends and associates.
Every customer wants to be part of something that not all people can join. It makes them feel special.
Customers will act if they believe there is scarcity.
Unfortunately, people are more attracted to the negative, than the positive. This is the basis of the popularity of every reality TV show.
This article, provided by Nextiva, is republished through a content distribution agreement. The original can be found here.
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